At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot
[ Book Riot | 2020-04-02 10:36:55 UTC ]
More news stories like this
Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
More news stories like this
J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
More news stories like this
The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
More news stories like this
Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
More news stories like this
Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
More news stories like this
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:30:40 UTC ]
More news stories like this
Do you consider yourself a hard-core Potterhead? Did you defy your Veron Dursley-esque stepfather by joining the college Quidditch team? Did a rough breakup prompt an ill-advised dalliance with Snapism? Is your work commute enlivened by the dulcet tones of the weekly MuggleCast? Have you inked a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-11 17:04:10 UTC ]
More news stories like this
Wild electoral swings and global public-health crises come at you fast. Two weeks ago, Bernie Sanders was in the driving seat of the Democratic primary, and the coronavirus—while certainly of growing concern—had yet to cause a death in the US; when seven Democratic presidential candidates (all... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-11 12:06:48 UTC ]
More news stories like this
Rally enables regular investors to buy and sell shares in high-end collectibles. Crafted from individually selected Nile crocodile scales in cream and gray, Hermès’s Himalaya Birkin is one of the world’s rarest handbags, fetching more than $100,000 at auction. Rally cofounder and CEO Chris... Continue reading at Fast Company
[ Fast Company | 2020-03-10 05:00:57 UTC ]
More news stories like this
Harry Potter and the Philosopher's Stone (Bloomsbury) has been voted viewers’ favourite Blue Peter Book Award winner of the last 20 years, while Amanda Li’s Rise Up (Buster) and Vashti Hardy’s Wildspark (Scholastic) have also won prizes. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 02:44:21 UTC ]
More news stories like this
Beloved stars of the Harry Potter and Fantastic Beasts films will voice the first ever audiobook edition of J.K. Rowling's THE TALES OF BEEDLE THE BARD, with proceeds to benefit the Lumos foundation. Continue reading at Book Riot
[ Book Riot | 2020-02-27 16:09:37 UTC ]
More news stories like this
ERIN KHAR’S TENDER, at times desolate, yet boundlessly hopeful memoir Strung Out: One Last Hit and Other Lies That Nearly Killed Me is, in many ways, a love letter to her oldest son, Atticus. Startled by a story he’d heard on the news about a successful dermatologist who had died of a drug... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-25 20:00:40 UTC ]
More news stories like this
LOS ANGELES–BASED AUTHOR Mark Z. Danielewski recently published a strange picture book called The Little Blue Kite. The project marks an unexpected pivot from his most recent experimental quintet, The Familiar: Volumes 1–5 (2015–’17), which Danielewski described as a “love letter” to his home... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-14 20:00:12 UTC ]
More news stories like this
Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget
[ Engadget | 2020-01-23 13:44:00 UTC ]
More news stories like this
There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
More news stories like this
Harry Potter actress Evanna Lynch will narrate Irish author Sam Blake's feminist thriller, Keep Your Eyes on Me (Bolinda), billed as "Strangers on a Train” meets “Dial M For Murder”. The deal for world English language audio rights was agreed between Ellis Moore, senior rights and content... Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:05:13 UTC ]
More news stories like this
Pottermore, the digital publisher of Harry Potter, recorded sales of £31.5m in the year to end March 2019, with pretax profit jumping to £6.9m. Describing the performance as "another very good year", chair Neil Blair highlighted "strong" sales of the original Harry Potter series across e-books... Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 23:13:21 UTC ]
More news stories like this
Check out Harry Potter duvet covers in simple, nuetral colors, bright, fantastical images, and learn about Harry Potter pillows. Continue reading at Book Riot
[ Book Riot | 2019-12-27 11:31:39 UTC ]
More news stories like this
The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
More news stories like this