At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
News tagged with:
#wieden kennedy
#love letter
#sit alongside
#star wars
#harry potter
Canadian publishing is dominated by some familiar names: Penguin Random House, Simon & Schuster, and HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big books
#big country
#canadian publishing
#familiar names
#simon schuster
Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twenty years
#year-long campaign
#harry potter
One thing the absence of a big book has meant is that a handful of titles—drawing strong advances from editors in the U.S. and abroad—are being clumped into an ever-growing list of buzzed-about books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big book
#big sales
#ever-growing list
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#publishing world
#long time
#media businesses
Amazon's release of its third quarter financial results Thursday afternoon gave analysts and investors lots to think about as the giant e-tailer posted a large quarterly loss, forecast the possibility of a loss for the fourth quarter and had slowing growth in its media segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big losses
#big questions
#fourth quarter
#slowing growth
A wave of mainstream media attention shines a spotlight on David Christian, a leading proponent of "big history" and author published by academic press Berkshire Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fall cookbooks
#big names
#big flavors
#lucky peach
Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this |
A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
More news stories like this |
New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big easy
Beginning January 1, Penguin Random House Publisher Services will sell and distribute the entire TokyoPop frontlist and backlist across all sales channels worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tokyopop moves
#penguin random house
World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT News and Events [email protected] Tue, 05/14/2024 - 16:27 Lucy Coleman and Madeline Jones, winners of the 2024 Student Translation PrizesWorld Literature... Continue reading at World Literature Today
[ World Literature Today | 2024-05-14 21:27:38 UTC ]
More news stories like this | News stories tagged with:
#important things
#publishing world
#literary translator
#algonquin books
#faculty sponsor
#book editor
#book review
Check out this year's winners of the Barnes & Noble Children's & Young Adult Book Awards (plus, learn about this summer's reading program for kids!) Continue reading at Book Riot
[ Book Riot | 2024-05-14 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#adult book
#barnes
Canadian author Alice Munro, a master of the short story and the winner of the 2013 Nobel Prize for Literature, died at her home in Port Hope, Ontario, on May 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#alice munro
#nobel laureate
#short story
#canadian author
The author of 37 published books, Ken Follett will move to Hachette for his next release, after publishing with PRH and Pan Macmillan. The post London and New York: Ken Follett Moves to Hachette appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 17:32:44 UTC ]
More news stories like this | News stories tagged with:
#post london
#ken follett
#pan macmillan
#hachette
Cysts in both wrists made reading a literal pain. But Lamicall’s Tablet Holder takes that pain away by holding up my Kindle for me. Continue reading at Wired
[ Wired | 2024-05-12 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:14:10 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#big book
As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
More news stories like this | News stories tagged with:
#winter soldier
#anthology series
#anthology
Brooklyn State senator Zellnor Myrie is taking steps to challenge Mayor Eric Adams for re-election in 2025, further complicating Adams’ already uncertain hopes for a second term amid sagging approval ratings.Myrie, a 37-year-old progressive, confirmed in a statement on Wednesday that he is... Continue reading at Crains New York
[ Crains New York | 2024-05-08 14:15:56 UTC ]
More news stories like this | News stories tagged with:
#costa rica
#ve watched
#puerto rico
#andrew cuomo
#working class
#somos