At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
His charming memoir “What Have We Here?” traces the path from a Harlem childhood to “Star Wars,” while lamenting the roles that never came his way. Continue reading at The New York Times
[ The New York Times | 2024-02-13 10:00:45 UTC ]
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From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian
[ The Guardian | 2024-02-12 16:32:24 UTC ]
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A Call of Duty game sells. That’s what it does. And it usually tops the sales charts, almost every year since 2009. However, last year was a bit different: Call of Duty: Modern Warfare III landed in second place. To convey the gravitational pull of CoD, when Microsoft was fighting to buy... Continue reading at Engadget
[ Engadget | 2024-01-19 12:15:26 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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“I took refuge in the public libraries early and began a life-long love affair with them, one which has sustained me ever since.” Stephen McCauley’s love letter to the places that made him a writer. | Lit Hub Hisham Matar, Aube Rey Lescure, Nathaniel Stein and more take the Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-09 11:30:07 UTC ]
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Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian
[ The Guardian | 2023-12-21 17:19:19 UTC ]
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
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After a series of delays, Hogwarts Legacy is now available for the Nintendo Switch console. The wizardly game was released in February for PS5, Xbox Series X/S and PC, with the PS4 and Xbox One versions following in May. The Switch version was also expected during the... Continue reading at Engadget
[ Engadget | 2023-11-14 19:21:59 UTC ]
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The Sonos Beam has been our top pick for compact soundbars for a while now. It offers a lot in a small package and the second-gen version also supports more immersive Dolby Atmos audio. The Beam doesn’t have any upfiring drivers though, so the impact of that spatial... Continue reading at Engadget
[ Engadget | 2023-11-09 18:30:45 UTC ]
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Publisher to double dividend after demand grows for books by Sarah J Maas and Samantha ShannonBusiness live – latest updatesThe book publisher Bloomsbury has hit record profits in the first half of the year thanks in part to a boom in fantasy fiction driven by the American author Sarah J Maas,... Continue reading at The Guardian
[ The Guardian | 2023-10-26 07:50:43 UTC ]
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Documentary tells story of David Holmes who sustained a spinal injury during filming of The Deathly Hallows: Part 1Daniel Radcliffe has teamed up with his Harry Potter stunt double, who became paralysed after an on-set accident, for an HBO documentary.David Holmes worked closely with Radcliffe... Continue reading at The Guardian
[ The Guardian | 2023-10-25 14:32:27 UTC ]
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One can only hope that, someday, there will be a 'Star Wars' tarot. In the meantime, here are a handful of decks inspired by other major sci-fi and capes-and-tights franchises. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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In her essay for PW, author Dhonielle Clayton reflects on the perils of publishing a diverse magic school series in the shadow of Harry Potter and its creator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Veteran actor Michael Gambon, who was known to many for his portrayal of Hogwarts headmaster Albus Dumbledore in six of the eight Harry Potter films, has died, his publicist said Thursday. He was 82. Continue reading at CBC
[ CBC | 2023-09-28 12:32:43 UTC ]
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The Olivier award-winning actor, whose major film roles included Albus Dumbledore in the Harry Potter series, has died• ‘An actor who let his heart and soul crack open’: David Jays on Michael Gambon• A life in pictures – gallerySir Michael Gambon, whose extraordinary acting career took him from... Continue reading at The Guardian
[ The Guardian | 2023-09-28 11:39:05 UTC ]
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If anyone has ever told you Dune is a “tough read,” it would be interesting to see if that same person was able to read an eight‑hundred‑page Stephen King or Harry Potter novel. Although there are dozens and dozens of characters, and various layers of politics, religion, philosophy, and science... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-27 09:40:37 UTC ]
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Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Actor warns about dangers of artificial intelligence after discovering version of his voice based on Harry Potter audiobooksStephen Fry has issued a warning about the potential dangers of AI, after claiming that a history documentary faked his voice without his knowledge. Speaking at the... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:05:11 UTC ]
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Actor, 82, said her new role as an alien in the sci-fi series has made ‘an old woman very happy’Miriam Margolyes will feature in one of the 60th-anniversary episodes of Doctor Who that will air this November, the BBC has announced.Margolyes, 82, who has appeared in Blackadder, Babe and the Harry... Continue reading at The Guardian
[ The Guardian | 2023-09-14 18:30:43 UTC ]
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Rare copy of Harry Potter and the Philosopher’s Stone featuring ‘JA Rowling’ typo sold to local museum in OxfordshireThe auction of a rare Harry Potter book found at an Oxfordshire primary school which originally failed to sell has seen a “fairytale ending” as the volume was eventually bought... Continue reading at The Guardian
[ The Guardian | 2023-09-08 14:44:47 UTC ]
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