At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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This is the 40th year of the Los Angeles Times Book Prizes (which celebrates excellence in the following twelve categories as well as champions new writers), but it is the first time the winners were announced on Twitter. You can feel like you’re a part of the virtual celebration with this video... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 18:00:36 UTC ]
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CILIP is postponing the winners' ceremony for the 2020 Carnegie and Kate Greenaway Medals and extending its Shadowing Scheme until October, taking into account the government's advice concerning the ongoing pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 22:58:32 UTC ]
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The winners of the regional and country round of the Independent Bookshop of the Year Award have been announced, with nine shops in contention for an overall prize of £5,000. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 14:37:10 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Harry Potter and the Philosopher's Stone (Bloomsbury) has been voted viewers’ favourite Blue Peter Book Award winner of the last 20 years, while Amanda Li’s Rise Up (Buster) and Vashti Hardy’s Wildspark (Scholastic) have also won prizes. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 02:44:21 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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Faber has pre-empted Leone Ross' "lightning bolt of a novel", about two star-crossed lovers finding their way back to one another over a single day. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 18:09:43 UTC ]
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This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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In a moment where the future seems impossibly turbulent, leaving us feeling powerless, science fiction can help us get our heads around the complexity. Continue reading at Slate
[ Slate | 2019-12-31 14:00:05 UTC ]
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Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 18:37:26 UTC ]
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Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
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Another week, another prestigious literary prize announcement. This time, it’s the Dayton Literary Peace Prize, which “celebrates the power of literature to promote peace, social justice, and global understanding.” The nonfiction winner was Rising Out of Hatred, by Eli Saslow, a book... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-07 15:05:09 UTC ]
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Two-time winners Donald McRae and Duncan Hamilton are in line for a historic treble after making the 12-strong longlist for the £30,000 William Hill Sports Book of the Year 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 03:37:08 UTC ]
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The Children's Book Council of Australia chose the winners of the 2019 Book of the Year Awards. Get the list of winners and honorable mentions here. Continue reading at Book Riot
[ Book Riot | 2019-08-28 10:39:17 UTC ]
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A major release from Patricia Cornwell, new writings from Mindy Kaling, Andy Weir, Blake Crouch, NK Jemisin and more in the wake of APub's Dean Koontz deal. The post The Week’s Big Story: Amazon Publishing on Wooing Dean Koontz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 06:30:49 UTC ]
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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Imagine being ushered into a vast and palatial room on a sumptuous estate to rival Versailles… and before you, across a golden table, lies a smorgasbord of delights. A banquet fit for a king, a queen, or even an emperor. As you gaze upon this wonder, you’re told you may eat only one meal from […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-02 19:16:57 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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