At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
The real-life dame and on-screen dowager countess, who has died aged 89, earned fame in her 70s and 80s for blockbuster roles. But her early work at the National Theatre marked her out as a talent for the agesDame Maggie Smith’s trophy cabinet reflected her extraordinary achievements across... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:37:47 UTC ]
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In a career that began in the 1950s, her roles ranged from Desdemona to Miss Jean Brodie, Virginia Woolf and Minerva McGonagall• Mark Lawson: Maggie Smith was a magisterial star with the courage and talent to do absolutely everythingMaggie Smith, the prolific, multi-award-winning actor whose... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:17:05 UTC ]
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Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian
[ The Guardian | 2024-09-10 22:39:27 UTC ]
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Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget
[ Engadget | 2024-09-03 14:30:14 UTC ]
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It’s almost Labor Day so the sales have started to trickle in. Here’s a cool one. A whole bunch of Lego sets are on sale for 25 percent off from, uh, Barnes & Noble. That may not make sense on paper, but we assure you that these discounts are very real. It’s tough to pick the “best”... Continue reading at Engadget
[ Engadget | 2024-08-26 15:23:20 UTC ]
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MultiVersus, the platform fighter that pulls from Warner Bros. properties, could be getting a whole bunch of new stages and characters, according to a report by Kotaku. This includes content from the film Barbie and the Mad Max universe, in addition to more Adventure Land stuff and a potential... Continue reading at Engadget
[ Engadget | 2024-07-24 16:22:51 UTC ]
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I reviewed Lev Grossman’s The Magicians when it was launched in 2009, with amazing timing: Harry Potter and the Deathly Hallows, the final book, was out in paperback, and Harry Potter and the Half-Blood Prince was at last onscreen. Fans were bemoaning the coming Harry Potter vacuum. Grossman, at... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-23 08:55:43 UTC ]
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Imagine following Harry Potter’s adventures while the gothic library of Hogwarts glows in the background. Apple’s latest VR headset suggests that future may be near. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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A Rastafarian memoir for fans of Educated, a final girls thriller, a love letter to bookstores, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-07-02 15:05:00 UTC ]
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This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget
[ Engadget | 2024-06-14 11:30:57 UTC ]
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The Hogwarts sports game Harry Potter: Quidditch Champions now has a release date. The multiplayer title, announced last year, will arrive on PC and consoles on September 3. The game, a companion to last year’s Hogwarts Legacy, is “a complete, standalone Quidditch experience” that “engages... Continue reading at Engadget
[ Engadget | 2024-06-07 21:29:33 UTC ]
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It's a book in a library that helps a young girl break free of the repressive and conservative world her parents raise her in. Continue reading at Book Riot
[ Book Riot | 2024-06-07 12:00:00 UTC ]
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Pop culture feeds on romantic couplings, but we all know the truth about who keeps us alive. Our friends, what would ever we do without them? It is passionate platonic friendship that concerns Lilly Dancyger in her second book, First Love: Essays on Friendship. A collection of personal and... Continue reading at Electric Literature
[ Electric Literature | 2024-06-06 11:00:00 UTC ]
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When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian
[ The Guardian | 2024-05-10 17:25:03 UTC ]
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'Blood at the Root,' LaDarrion Williams' first novel in a three-book deal — a series that centers on a Black boy in a YA fantasy saga — is the kind of fiction he wishes existed when he was a kid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-03 10:00:51 UTC ]
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If you're in the mood for a raucous graphic novel with perfect summer vibes, we got you. Continue reading at Book Riot
[ Book Riot | 2024-05-01 11:30:00 UTC ]
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The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian
[ The Guardian | 2024-04-25 16:37:29 UTC ]
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Author’s comments on Monday relating to trans women were posted as new hate crime law came into force in ScotlandComments by JK Rowling that described prominent transgender women activists as “men” will not be recorded as a non-crime hate incident, Police Scotland has said.The Harry Potter... Continue reading at The Guardian
[ The Guardian | 2024-04-03 19:08:34 UTC ]
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Next year, SenLinYu’s Harry Potter fic Manacled will disappear from Archive of Our Own. They don’t want to take it down, but it’s the only way to keep others from profiting off of the work. Continue reading at Wired
[ Wired | 2024-02-28 20:42:17 UTC ]
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Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation
[ The Conversation | 2024-02-18 19:51:27 UTC ]
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