The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week.  One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves.  "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-24 17:00:00 UTC ]
News tagged with: #wieden kennedy #love letter #sit alongside #star wars #harry potter

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Wolfson History Prize boosts winner's award to £50k in anniversary year

The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 03:03:17 UTC ]
More news stories like this | News stories tagged with: #anniversary year


Faber signs fantasy 'middle-grade debut of the year' from FAB winner McCurdy

Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 09:33:13 UTC ]
More news stories like this | News stories tagged with: #middle-grade debut #debut writer


The year of the short story

In 2021, Fly on the Wall Press set out to celebrate the short story form. We published three short story collections and seven limited-edition short story pamphlets, marketed and sold both separately and as part of a political season subscription with cohesive and colourful cover art. We also... Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 08:56:39 UTC ]
More news stories like this | News stories tagged with: #short story


Announcing the Winner of Electric Lit’s 2021 Book Cover of the Year Tournament

Last week, the Electric Lit team stayed glued to our phone screens as we tasked our social media followers with anointing the best book cover of 2021. The tournament was full of close calls determined by razor-thin margins (Mona at Sea prevailed over Black Girl Call Home by just five votes in... Continue reading at Electric Literature

[ Electric Literature | 2021-12-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #year tournament #post announcing #electric lit #electric literature #book cover


How Elizabeth Hardwick Spent Her “Starving Artist” Years in the Big City

In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-​century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
More news stories like this | News stories tagged with: #big city #elizabeth hardwick #columbia university #years earlier #times square #english literature


These Are the Best Comics of the Year: the 2021 Harvey Awards Winners

The 2021 Harvey Award winners have been announced, including best manga of the year and best overall comic book of the year! Continue reading at Book Riot

[ Book Riot | 2021-10-15 10:42:00 UTC ]
More news stories like this | News stories tagged with: #comic book #manga


He Spent 14 Years at Guantánamo. This Is His Story.

“Don’t Forget Us Here,” by Mansoor Adayfi with Antonio Aiello, is the memoir of a Yemeni man who claims he was kidnapped in Afghanistan, sold to the C.I.A. and sent to the detention camp in a case of mistaken identity. Continue reading at The New York Times

[ The New York Times | 2021-08-17 09:00:05 UTC ]
More news stories like this | News stories tagged with: #mistaken identity #memoir


With Another Big Year, HarperCollins Sales Near $2 Billion

Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins sales #big year #$2 billion #book buying #book reading #harpercollins


Diamond moves to Quercus after 14 years with Pan Mac

Lucy Diamond is moving to Quercus in a new two-book deal after 14 years with Pan Macmillan.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 07:46:47 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


It took a woman with autism 25 years to find her voice. Now she’s telling her story.

The memoir “I Have Been Buried Under Years of Dust” chronicles one family’s struggles and victories. Continue reading at The Washington Post

[ The Washington Post | 2021-04-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Macmillan Learning Announces Winners of First Annual “Black History, Black Stories” Contest

The contest was created by Macmillan Learning "to elevate Black voices in education and in recognition of the fight for social justice inspired by the #BlackLivesMatter movement." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan learning #macmillan


Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #@adage #—including access #nielsen


Announcing the Winner of Electric Lit’s Book Cover of the Year Tournament

This week, readers on Electric Literature’s Twitter and Instagram voted to narrow a field of 32 beautiful book covers down to their favorite of the year. Some of the margins were razor-thin—in particular, both Sin Eater vs. The Exhibition of Persephone Q in round one and Animal Wife vs. Follow... Continue reading at Electric Literature

[ Electric Literature | 2020-12-07 12:00:36 UTC ]
More news stories like this | News stories tagged with: #year tournament #post announcing #electric lit #electric literature #book cover


Stanley and Zhang crowned Staunch's short story and flash fiction winners

Laura Stanley, a creative writing graduate and masters student at Nottingham University, has won the Staunch Short Story Prize with her unpublished story "Mrs Hawkins and The Orchard".  Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 08:33:42 UTC ]
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Avon takes two from Big Issue contest winner Sharland

Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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Game Informer EIC Steps Down After 29 Years | People on the Move

[caption id="attachment_182388" align="alignright" width="150"] Andy McNamara[/caption] Last Friday was Andy McNamara's last day as editor-in-chief of Game Informer, ending a 29-year, 327-issue run at the video gaming magazine. McNamara hasn't yet revealed where he's headed next, but in an... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-07 15:19:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #announced monday #deputy editor #contributing writer #hearst


Kennedy shortlisted for Sunday Times Audible Short Story Award for consecutive year

Louise Kennedy has made the six-strong shortlist for this year's Sunday Times Audible Short Story Award for the second year running. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 17:27:57 UTC ]
More news stories like this | News stories tagged with: #consecutive year #year running #louise kennedy #six-strong shortlist


Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with: #bologna prize #online edition #children's book


Avon strikes deal for Big Ben story

HC's Avon Books is to publish debut The Clockmaker's Wife by Daisy Wood, which features Big Ben in a starring role.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-01 09:59:09 UTC ]
More news stories like this | News stories tagged with: #avon books #starring role


Here are the winners of this year’s LA Times Book Prizes.

This is the 40th year of the Los Angeles Times Book Prizes (which celebrates excellence in the following twelve categories as well as champions new writers), but it is the first time the winners were announced on Twitter. You can feel like you’re a part of the virtual celebration with this video... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 18:00:36 UTC ]
More news stories like this | News stories tagged with: #40th year #celebrates excellence #virtual celebration #times book