Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen

Other news stories related to: " Bud Light Seltzer is in the works amid hard seltzer sales craze "


Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
More news stories like this | News stories tagged with: #nielsen #super bowl #wieden kennedy #fourth quarter #bud light #product launches


Editorial: Swagger takes a back seat to competence and hard work at City Hall

At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York

[ Crains New York | 2024-10-11 10:03:49 UTC ]
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In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
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San Diego Comic-Con 2024: Amid Industry Changes, the Con Lights Up the Skies

Amid a slew of exciting comics announcements and launches, Marvel flexed its massive budget at this year's convention with a drone show and other spectacles, while attendees and exhibitors alike expressed concerns over the cost of doing business at the con. Continue reading at Publishers Weekly

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Hachette Book Group Restructures Sales Department Amid Layoffs

Hachette Book Group is reorganizing its sales group in order to "strengthen HBG's customer relationships" and "capitalize on marketplace opportunities," according to a spokesperson. The reorg eliminates a number of positions and reenvisions others, and the company has posted eight new job openings. Continue reading at Publishers Weekly

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Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Vice files for bankruptcy protection amid cut-price sale to consortium

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A Dancer’s Life: Chita Rivera on Working Hard and Learning From the Best

A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times

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6 works of historical fiction highlight resilience amid war

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Harry Potter publisher Bloomsbury reports record sales amid reading boom

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[ The Guardian | 2022-06-15 08:09:40 UTC ]
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Amid Strong Sales, Christian Booksellers Look Forward to 2022

Inventory shortages, staffing concerns, and ongoing challenges presented by Covid-19 have not slowed the sales of Bibles, books, and gifts, and Christian booksellers are thriving. Continue reading at Publishers Weekly

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Pick of the Week: Macmillan shows the hard work away from Covid

As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week

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Arsène Wenger's story guns into top spot amid strong book sales

Arsene Wenger's My Life in Red and White (Weidenfeld & Nicolson) has immediately lifted the trophy in the UK Official Top 50, scoring the number one spot with 35,297 copies sold in its launch week. Continue reading at The Bookseller

[ The Bookseller | 2020-10-19 21:24:07 UTC ]
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UK National Newspaper Print Sales Plunge Amid Coronavirus Lockdown

Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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UK national newspaper print sales plunge amid coronavirus lockdown

Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian

[ The Guardian | 2020-05-21 13:50:38 UTC ]
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Quad/Graphics Reports $12M Loss Amid Declining Sales in Q1

Quad/Graphics posted a net loss of $12.4 million in the first quarter of 2020, the Wisconsin-based commercial printer reported on Wednesday, a significant improvement over its $22.8 million net loss in Q1 of 2019. Net sales dropped 14.4% year-over-year to $823 million, the company said, a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-06 18:09:12 UTC ]
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In Q1, Sales Rose 26% at Amazon as It Works to Improve Shipping Times

Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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US print sales stay stable amid lockdowns

Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 18:30:17 UTC ]
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Amazon Deprioritizes Book Sales Amid Coronavirus Crisis

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The Mirror and the Light shines with huge first-week sales

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