Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #nielsen #super bowl #fourth-quarter phase- #dilly dilly #immediately comment #generated plenty #wieden kennedy #fourth quarter #bud light #line extensions #product launches #meet consumer #wholesaler partners #leading portfolio #beer marketer #white claw

Other Publishing stories related to: ' Bud Light Seltzer is in the works amid hard seltzer sales craze '


Amid Strong Sales, Christian Booksellers Look Forward to 2022

Inventory shortages, staffing concerns, and ongoing challenges presented by Covid-19 have not slowed the sales of Bibles, books, and gifts, and Christian booksellers are thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian booksellers


Pick of the Week: Macmillan shows the hard work away from Covid

As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week

[ Media Week | 2021-01-13 15:06:20 UTC ]
More news stories like this | News stories tagged with: #macmillan #hard work


Arsène Wenger's story guns into top spot amid strong book sales

Arsene Wenger's My Life in Red and White (Weidenfeld & Nicolson) has immediately lifted the trophy in the UK Official Top 50, scoring the number one spot with 35,297 copies sold in its launch week. Continue reading at The Bookseller

[ The Bookseller | 2020-10-19 21:24:07 UTC ]
More news stories like this |


UK National Newspaper Print Sales Plunge Amid Coronavirus Lockdown

Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
More news stories like this | News stories tagged with: #print sales #coronavirus lockdown


UK national newspaper print sales plunge amid coronavirus lockdown

Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian

[ The Guardian | 2020-05-21 13:50:38 UTC ]
More news stories like this | News stories tagged with: #print sales #free copies #latest updatessee


Quad/Graphics Reports $12M Loss Amid Declining Sales in Q1

Quad/Graphics posted a net loss of $12.4 million in the first quarter of 2020, the Wisconsin-based commercial printer reported on Wednesday, a significant improvement over its $22.8 million net loss in Q1 of 2019. Net sales dropped 14.4% year-over-year to $823 million, the company said, a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-06 18:09:12 UTC ]
More news stories like this | News stories tagged with: #lsc communications #earnings report #shelter-at-home orders


In Q1, Sales Rose 26% at Amazon as It Works to Improve Shipping Times

Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #household staples #sales increased


US print sales stay stable amid lockdowns

Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 18:30:17 UTC ]
More news stories like this | News stories tagged with: #print sales #bookscan #3% decline #coronavirus pandemic


Amazon Deprioritizes Book Sales Amid Coronavirus Crisis

As it works to meet the surge in demand for "household staples, medical supplies, and other high demand products," Amazon has sent a letter to other suppliers, including publishers, telling them their goods will receive a low priority until at least April 5. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #including publishers #medical supplies #household staples


The Mirror and the Light shines with huge first-week sales

Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian

[ The Guardian | 2020-03-10 18:55:55 UTC ]
More news stories like this | News stories tagged with: #final book #nielsen


The Sun records £68m loss amid falling sales and hacking damages

Accounts show parent firm still spending an eighth of revenue dealing with phone hackingThe Sun recorded a loss of £68m last year amid falling print sales and the enormous cost of phone-hacking claims against its parent company from figures including Sir Elton John and Heather Mills.Rupert... Continue reading at The Guardian

[ The Guardian | 2020-02-23 15:59:03 UTC ]
More news stories like this | News stories tagged with: #print sales


For many writers, Zora Neale Hurston’s work has been a guiding light. Now there’s even more to read.

Sixty years after the legendary African American author’s death in relative obscurity, a new collection of short fiction has arrived. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #short fiction #sixty years #guiding light


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #digital media #physical stores #consumer confidence #direct impact #cyber monday


Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #create content #twitter today #social platforms #ab inbev #wieden kennedy


Promotions Hit HBG Sales Department Amid Restructuring

A slew of promotions came to Hachette Book Group's sales department this week that are related to a restructuring of the department due in part to the departure of some employees . Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales department


Baltimore Mayor Pugh amends financial disclosure filings amid scrutiny over book sales to UMMS hospital system

Baltimore Mayor Catherine E. Pugh did not fully disclose the $500,000 business relationship she started in 2011 with the University of Maryland Medical System during the time she was a state senator, a period during which she sat on the hospital network’s board of directors and oversaw issues... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hospital network #book sales


Czech Book Sales Rise Amid Ongoing Industry Consolidation

Overall book sales in the Czech Republic are up as the number of new titles published declines slightly. Industry consolidation and a focus on high-performing books may be the cause. The post Czech Book Sales Rise Amid Ongoing Industry Consolidation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #czech republic #book sales


Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration

Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group publishers #meredith corp