AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget
[ Engadget | 2020-12-31 13:01:44 UTC ]
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Police in Shanghai say a suspect has been detained in the death by possible poisoning of the billionaire founder of a Chinese video game company that is producing films based on popular science fiction novel “The Three-Body Problem.” Continue reading at ABC News
[ ABC News | 2020-12-28 14:47:02 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Edoardo Ballerini anchors a full-cast performance of The Cold Millions, a story that... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-28 09:00:55 UTC ]
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DK has donated 1,000 copies of Life Cycles to youth education charity the Manchester United Foundation. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 17:25:24 UTC ]
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George Saunders’ new book, A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life, is out next month and promises to be a literary master class on the short story. Drawing from his teaching career at Syracuse’s MFA program, Saunders walks readers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-17 17:00:15 UTC ]
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Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
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The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post
[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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Former rivals to star in Leveson-style inquiry into mogul’s near-monopoly of the country’s mediaIn high public office, both men lived and died at the word of the world’s most influential media mogul, Rupert Murdoch. But now two former Australian prime ministers are at the vanguard of a campaign... Continue reading at The Guardian
[ The Guardian | 2020-11-22 07:30:15 UTC ]
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Simon & Schuster UK is to publish Kamala’s Way, a biography of the new US vice president elect Kamala Harris, written by journalist Dan Morain. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 12:02:47 UTC ]
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With all categories posting gains of at least 11%, unit sales of print books jumped 19.5% in the week ended Nov. 14, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Host Jo Reed and AudioFile’s Robin Whitten share their thoughts on Robert Harris’s latest... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 17:16:17 UTC ]
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New retail website Bookshop.org has been hailed as a “game-changer” by Booksellers Association m.d. Meryl Halls while its founder has said more features are on the way. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:40:54 UTC ]
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The actor-writer-musician and illustrator teamed up on the new book “A Wealth of Pigeons.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-16 13:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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The portrayal of Santa’s Moor servant ‘Zwarte Piet’ is widely seen as offensive. Protesters applaud the decision to remove the character from children’s books Public libraries across the Netherlands are removing from the shelves children’s books depicting a black-faced Zwarte Piet, a side-kick... Continue reading at The Guardian
[ The Guardian | 2020-11-15 10:10:52 UTC ]
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What is Chirp? How does it differ from other services like Audible? And, is it worth getting? Learn more in our Chirp audiobooks review! Continue reading at Book Riot
[ Book Riot | 2020-11-13 11:34:00 UTC ]
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