AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter

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Isabel Wilkerson knows that effective discussions about race require new language. That’s where ‘Caste’ comes in.

The Pulitzer Prize-winning writer’s new book looks at American racism through the lens of India’s entrenched social hierarchicy. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 07:10:20 UTC ]
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Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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The insects that seem to defy physics — and have humans under their spell

Wendy Williams explores the mysteries of butterflies and our fascination with them. Continue reading at The Washington Post

[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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Print Unit Sales Jump by 20% In Late July

With double-digit increases in all but one category, unit sales of print books rose 20.2% in the week ended July 25, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Sales Soar for 'Too Much,' But Total Units Fell Last Week

Mary Trump's 'Too Much and Never Enough' sold nearly 406,000 print copies last week, but total unit sales fell 2.8% compared to the week ended July 18 at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-30 04:00:00 UTC ]
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Harry and Meghan biography hits Amazon number one on pre-orders

Finding Freedom (HQ), the new book about Meghan Markle and Prince Harry, has hit number one on Amazon based on pre-orders alone following a weekend of headlines about its contents. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 07:39:44 UTC ]
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Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Alex Trebek’s Memoir Says He’s Ready for the End of the Game

“In addition to my passion for the musk ox, I also have a deep love for horses.” Continue reading at Slate

[ Slate | 2020-07-22 14:09:02 UTC ]
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OUP scoops Harvey gaming debut

Oxford University Press will publish Helen Harvey’s "powerful" debut, Emmy Levels Up. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 02:05:28 UTC ]
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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Print Units Post Gains in First Half of 2020

In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic began roiling the U.S. economy this spring, unit sales of print books in the first half of 2020 were up 2.8% over the same period in 2019 at outlets the report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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O'Porter, Harris and Fallon make Richard and Judy's Summer Book Club list

Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Game Informer EIC Steps Down After 29 Years | People on the Move

[caption id="attachment_182388" align="alignright" width="150"] Andy McNamara[/caption] Last Friday was Andy McNamara's last day as editor-in-chief of Game Informer, ending a 29-year, 327-issue run at the video gaming magazine. McNamara hasn't yet revealed where he's headed next, but in an... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-07 15:19:00 UTC ]
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Koomson 'finds her Verity' as Gbeleyi lands audio role after open casting call

Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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Print Units Jump at The End of June

With all major categories posting gains, unit sales of print books jumped 18% in the week ended June 27, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Print Unit Sales Fell 9.6% Last Week

After unit sales of print books hit a 2020 high in the week ended June 20, sales fell 9.6% last week at outlets that report to NPD BookScan. Though units fell compared to the previous week in 2020, sales jumped 18% over the comparable period in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Koji wants to do for games, memes, and selfies what TikTok did for music

The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company

[ Fast Company | 2020-06-30 09:00:34 UTC ]
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