AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this
Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
More news stories like this
While women dominate the charts, it’s been the year of the comeback kings: Philip Pullman, Jamie Oliver, Margaret Atwood …Last year JK Rowling reclaimed the No 1 spot in the bestseller charts by returning from mundane reality to the Potterverse (with the Harry Potter and the Cursed Child... Continue reading at The Guardian
[ The Guardian | 2017-12-30 00:00:00 UTC ]
More news stories like this
SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
More news stories like this
The U.S. Department of Justice has sued to block AT&T’s proposed $85-billion purchase of Time Warner Inc. — one of the largest media mergers in American history — arguing that a bulked-up AT&T would stifle competition and lead to higher prices for consumers. “This merger would greatly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-21 00:00:00 UTC ]
More news stories like this
Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
More news stories like this
Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
More news stories like this
AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
More news stories like this
Magic is in the air at the British Library here — specifically the magical world of one of the most famous characters in modern literature, Harry Potter. “Harry Potter: A History of Magic,” a recently opened exhibition spotlighting rare books and artifacts that detail traditions of folklore and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-31 00:00:00 UTC ]
More news stories like this
Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this
Telecommunications giant AT&T has secured the blessing of Brazilian regulators for its $85-billion takeover of Time Warner Inc., moving the blockbuster deal closer to the finish line. The Dallas phone company on Wednesday said Brazil’s antitrust authority, the Conselho Administrativo de... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-19 00:00:00 UTC ]
More news stories like this
AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
More news stories like this
A 52% decline in Scholastic's children’s book publishing group was blamed on the absence of a major bestseller. In fiscal 2017, the publisher's sales were driven by 'Harry Potter and the Cursed Child,' which was released during the first quarter of last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
More news stories like this
While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
More news stories like this
The BBC will celebrate the 20th anniversary of Harry Potter with “rarely seen documents from J K Rowling’s archives, revealing her magical inspirations” in the run up to the British Library’s exhibition next month. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
More news stories like this
Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
More news stories like this
The screenings of "Harry Potter and the Philosopher’s Stone" at Durham Cathedral has broken all of the city’s book festival records with 1,500 tickets selling out in one day. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this
Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
More news stories like this
Unit sales of print books in the week ended Aug. 6, 2017, were down 17% from the similar week in 2016 at outlets that report to NPD BookScan. The decline was due entirely to the release last year at this time of J.K. Rowling’s Harry Potter and the Cursed Child, which sold about 2.5 million... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
More news stories like this