AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Unit sales of print books fell 2.7% in the week ended Oct. 6, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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Poland-based kids’ publisher Ameet will release a series of books based on the Wizarding World franchise—encompassing the Harry Potter and Fantastic Beasts films—after partnering with Warner Bros Consumer Products. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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In the January–September period, sales of print books rose 2.5% over the first nine months of 2017, helped along by strong adult nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Joanne Harris, Akala and Ann Cleeves are among the authors who have signed up to take part in this year’s Book Week Scotland. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Sept. 16, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Good morning. While much of the East Coast is tracking Hurricane Florence, it is sunny and dry here in Southern California — too dry, of course, as our drought continues. Another hurricane is also making news again, and chef José Andrés will be in town Wednesday to discuss his new memoir about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-15 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Sept. 9, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Salt will publish an "emotionally-charged" debut of anger, identity and independence by Amanthi Harris. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Headline will publish a book about the history of video games by comedian and gaming expert Steve McNeil. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Unit sales of print books in the week ended Sept. 2, 2018, rose 6% over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Bonnier Books UK has made three new executive promotions, including that of Kate Parkin, who been promoted to managing director of Adult Trade. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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With all four categories posting modest increases, unit sales of print books rose 3% in the week ended Aug. 26, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Calvin Cordozar Broadus Jr., aka Snoop Dogg, is publishing his first cookbook From Crook to Cook with Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Hip-hop legend Ludacris drops some splashy beats in this new campaign for Harry's body wash and bar soap. The platinum-selling Dirty South rapper, actor and entrepreneur appears in the spot below, lathering up and vocalizing in the shower. His lyrics, however, aren't the usual rapper's delight.... Continue reading at AdWeek
[ AdWeek | 2018-08-20 00:00:00 UTC ]
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Unit sales of print books rose 1% in the week ended Aug. 12, 2018, over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Unit sales of print books were relatively flat in the week ended Aug. 5, 2018, compared to the similar week in 2017, falling 0.2% at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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Comics publishers and video game developers prove a natural match, with overlapping fan bases and complementary content making for eye-popping revenue opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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