Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing, www.theidm.com, showed that 80% of some 2,000 readers surveyed bought books from Amazon, in comparison to just 8% of people who shopped at the high street book retailer’s website. The IDM said the results supported the importance of digital marketing in boosting sales. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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