To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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DC Universe, an online subscription service that will offer access to live action films, animation, digital comics, and merchandise, will go live in the fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-20 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
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A little over a month after launching in the U.K. and Australia, Spotify's new streaming audiobook service is now available the U.S., meaning that tens of millions of Spotify premium subscribers now have access to a catalog of more than 200,000 audiobook titles—including titles from all the Big... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
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HBO Max is completing its transformation into Warner Bros. Discovery's "Max" streaming service today, and it's launching with a new tier especially made for 4K ultra HD viewing. The Ultimate Ad-Free tier will set you back $20 a month or $200 if you're paying for a whole year, making it the... Continue reading at Engadget
[ Engadget | 2023-05-23 09:27:56 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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#ad formats
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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