Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right after ebooks."We used to do long, five- to eight-minute videos that were basically product tours," said Michael Ballard, senior manager of digital marketing at Lenovo. "Our mindset was, 'Everyone wants to hear about our products,' but that was not really the case."After reading research studies about the effectiveness of using videos at different stages of the customer journey, as well as doing its own research with its target audience of IT buyers, Lenovo's marketing team embarked on a new video strategy. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Other Publishing stories related to: 'Best Practices: How to Tailor Videos to the Customer Journey'

Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior manager #digital marketing #target audience

From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek

[ AdWeek | 2024-05-03 18:16:20 UTC ]
More news stories like this | News stories tagged with: #viral videos #dinner table #content creators #cookbook

Datebook: Videos of an Icelandic journey, denim as moveable sculpture and summer film screenings

Art openings around L.A., including a video installation at Winslow Garage, an exhibition of an anonymous fashion designer and summer movie screenings. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art openings

Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online video #ad spending #video content

Animated video game anthology series Secret Level is coming to Prime Video

Secret Level is a gaming-inspired anthology series coming to Prime Video on December 15. The upcoming Amazon title is from the same team behind Netflix's Love, Death and Robots. From the teaser released during Gamescom, this new project will be continuing the Blur Studio specialty for creating... Continue reading at Engadget

[ Engadget | 2024-08-20 20:20:27 UTC ]
More news stories like this | News stories tagged with: #anthology #outer worlds #dungeons dragons #nerd joy

Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-08-04 16:46:51 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries

Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries

Digiday Video: When it comes to making good video, publishers worry about resources and cost

At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday

[ Digiday | 2019-10-08 04:00:19 UTC ]
More news stories like this | News stories tagged with: #digiday video #publishers worry #key biscayne #asked execs #biggest challenges #publishing summit

Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit

Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video

Video Briefing: Snapchat cozies up to more publishers for video shows

Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing #video shows #snapchat --

Video publishers on what happens after Facebook stops subsidizing video content

No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #leaving facebook

Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek

[ AdWeek | 2017-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage publishers #video content #moving forward #multiple sources

‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting

When Custom Publishing Is Not Custom Publishing

Douglas Elliman Real Estate launches two lifestyle magazines that give established titles a run for their money. The post When Custom Publishing Is Not Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom publishing

WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement

Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Top 10 Web Series Videos: Halloween Scares Up Prank Video

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek

[ AdWeek | 2014-11-05 00:00:00 UTC ]
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