Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement team as audience development director and social media producer respectively, to build direct relationships with readers through digital marketing and partnerships, using the Penguin brand. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
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Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
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Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:05:34 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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My Job in 5 for Bologna Children's Book Fair - Lauren Ace tells us all about her role as brand director at Little Tiger Group. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Pan Macmillan's creative director Geoff Duffield is leaving the publisher to found an author-brand agency, with Anna Bond taking on a "new and broader" role as sales and brand director. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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High profile and prize-winning authors including Ian McEwan, Jonathan Safran Foer, Sebastian Faulks and children's author Jacqueline Wilson, have been unveiled for The Times and The Sunday Times Cheltenham Literature Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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