My Job in Five: Jennifer Kerslake

Senior manager at Curtis Brown Creative Jennifer Kerslake takes us behind the scenes.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-02-15 15:13:19 UTC ]

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Penguin Random House Creates New Role to Help Battle Book Bans

Rosalie (Rosie) Stewart, most recently manager of grassroots communications for the ALA's Public Policy and Advocacy Office, will join the publisher as senior manager for public policy, reporting directly to PRH VP Skip Dye, a key move that signals the publisher's intent to expand its battle... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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U.S. Book Show 2023: Emily Bates

Emily Bates, senior manager for in-house sales of Penguin Random House adult titles, calls herself a “jack-of-all-trades” rep. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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My Job in Five: Jennifer Kerslake

Senior manager at Curtis Brown Creative Jennifer Kerslake takes us behind the scenes.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 15:13:19 UTC ]
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Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
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