#digital media

Publishing news tagged with #digital media


IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading >>
[ Source: Digiday | 2024-01-31 05:01:00 UTC ]

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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading >>
[ Source: AdWeek | 2024-01-24 09:52:22 UTC ]

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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading >>
[ Source: Digiday | 2023-12-22 05:01:00 UTC ]

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading >>
[ Source: Digiday | 2023-12-22 05:01:00 UTC ]

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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading >>
[ Source: Digiday | 2023-12-14 15:56:06 UTC ]

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading >>
[ Source: Digiday | 2023-12-11 05:01:00 UTC ]

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Why Reddit’s COO Thinks It Might Be AI-Proof

As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community platform might be one of the few companies insulated as a result of being focused on human interactivity and first-hand knowledge sharing. "We think... Continue reading >>
[ Source: AdWeek | 2023-11-14 18:47:50 UTC ]

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The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading >>
[ Source: The Guardian | 2023-11-11 12:00:36 UTC ]

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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading >>
[ Source: The New York Times | 2023-10-27 16:26:21 UTC ]

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StrongVPN review: Simpler doesn’t always mean better

At a GlanceExpert's Rating ProsEasy to useSupports 12 simultaneous devicesDecent for streamingConsInterface feels outdatedSmall list of available serversPricey for the features offeredOur VerdictStrongVPN doesn’t have the largest server list, nor does it offer a very extensive feature set.... Continue reading >>
[ Source: PC World | 2023-09-13 14:30:00 UTC ]

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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading >>
[ Source: Digiday | 2023-08-31 04:01:00 UTC ]

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Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading >>
[ Source: Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]

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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading >>
[ Source: Advertising Age | 2023-08-08 09:30:00 UTC ]

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading >>
[ Source: AdWeek | 2023-08-03 11:50:06 UTC ]

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Twitter’s rebrand to X could worsen its legal and financial problems

Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading >>
[ Source: Engadget | 2023-07-25 23:39:14 UTC ]

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How Vice Media Went Bankrupt

The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading >>
[ Source: AdWeek | 2023-07-24 11:37:29 UTC ]

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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading >>
[ Source: AdWeek | 2023-07-24 10:13:48 UTC ]

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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading >>
[ Source: Media Week | 2023-07-12 08:53:16 UTC ]

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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading >>
[ Source: Advertising Age | 2023-06-26 09:45:00 UTC ]

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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading >>
[ Source: Advertising Age | 2023-06-26 09:45:00 UTC ]

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