#digital media

Publishing news tagged with #digital media


Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading >>
[ Source: Engadget | 2024-03-01 17:00:14 UTC ]

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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading >>
[ Source: AdWeek | 2024-02-26 19:00:07 UTC ]

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BuzzFeed plans to lay off 16% of employees after selling Complex

Media group says it will be ‘more profitable, more nimble’ after offloading Complex at a discount and implementing a restructureBuzzFeed announced plans to lay off dozens of employees after offloading Complex Networks at a significant discount.The struggling digital media group, which also owns... Continue reading >>
[ Source: The Guardian | 2024-02-21 22:57:22 UTC ]

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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a... Continue reading >>
[ Source: AdWeek | 2024-02-12 17:50:23 UTC ]

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading >>
[ Source: Digiday | 2024-02-06 05:01:00 UTC ]

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Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading >>
[ Source: Engadget | 2024-02-05 12:43:20 UTC ]

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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading >>
[ Source: Digiday | 2024-01-31 05:01:00 UTC ]

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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading >>
[ Source: AdWeek | 2024-01-24 09:52:22 UTC ]

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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading >>
[ Source: Digiday | 2023-12-22 05:01:00 UTC ]

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading >>
[ Source: Digiday | 2023-12-22 05:01:00 UTC ]

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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading >>
[ Source: Digiday | 2023-12-14 15:56:06 UTC ]

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading >>
[ Source: Digiday | 2023-12-11 05:01:00 UTC ]

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Why Reddit’s COO Thinks It Might Be AI-Proof

As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community platform might be one of the few companies insulated as a result of being focused on human interactivity and first-hand knowledge sharing. "We think... Continue reading >>
[ Source: AdWeek | 2023-11-14 18:47:50 UTC ]

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The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading >>
[ Source: The Guardian | 2023-11-11 12:00:36 UTC ]

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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading >>
[ Source: The New York Times | 2023-10-27 16:26:21 UTC ]

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StrongVPN review: Simpler doesn’t always mean better

At a GlanceExpert's Rating ProsEasy to useSupports 12 simultaneous devicesDecent for streamingConsInterface feels outdatedSmall list of available serversPricey for the features offeredOur VerdictStrongVPN doesn’t have the largest server list, nor does it offer a very extensive feature set.... Continue reading >>
[ Source: PC World | 2023-09-13 14:30:00 UTC ]

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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading >>
[ Source: Digiday | 2023-08-31 04:01:00 UTC ]

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Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading >>
[ Source: Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]

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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading >>
[ Source: Advertising Age | 2023-08-08 09:30:00 UTC ]

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading >>
[ Source: AdWeek | 2023-08-03 11:50:06 UTC ]

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