Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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The new Adweek debuts this week with a letter from editorial director Michael Wolff promising that this "is not your father's trade magazine." The brand--which merges sister titles Brandweek and Mediaweek--boasts a new look in print (with a redesign from storied magazine designers Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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