#ad reinsertion

Publishing news tagged with #ad reinsertion

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The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad reinsertion #key component #premium publishers


ICYMI: The end of the world, brought to you by the ANA

The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at 'Digiday'

[ Digiday | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #facebook live #ad reinsertion #advertising industry #post icymi