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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#premium publishers
#key component
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The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at 'Digiday'
[ Digiday | 2016-06-11 00:00:00 UTC ]
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#post icymi
#advertising industry
#ad reinsertion
#facebook live
#branded content