#post icymi

Publishing news tagged with #post icymi

Page 1 of 1 pages

ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at 'Digiday'

[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post icymi #programmatic advertising #ad network

ICYMI: The end of the world, brought to you by the ANA

The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at 'Digiday'