#advertising industry

Publishing news tagged with #advertising industry


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-13 04:01:37 UTC ]
More news stories like this | News stories tagged with: #advertising industry #collective bargaining


ICYMI: The end of the world, brought to you by the ANA

The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at 'Digiday'

[ Digiday | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post icymi #advertising industry #ad reinsertion #facebook live #branded content


How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #weeks ago #european publishers #advertising industry #digital experience #ad experience


Premium Publishers Are Getting Victimized By Traffic Fraud, Too

In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #financial institutions #advertising industry