#ad network

Publishing news tagged with #ad network


Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #anonymous tip #hearst


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #ad space #demand sources #ad network


Google still fuels fake-news websites through its complex web

Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at 'Digiday'

[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #place ads #ad services #ad network #ad exchange


ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at 'Digiday'

[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post icymi #programmatic advertising #ad network


Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers


Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at 'PC World'

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #audience network #ad network #large number #mobile advertising


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform