Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platforms 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco. The news follows Federateds Oct. 4 acquisition of Lijit Networks, a long tail ad network thats touted itself as publisher-friendly thanks to its lack of contracts and exclusivity agreements. Lijits network has around 750,000 publishers; Federateds light integration of the company will consist of merely offering Lijits publisher tools to its own clients, Federated CEO Deanna Brown told Adweek. The bloggers contracts with Federated will exist within the framework of Wordpress.coms terms of service. The company, which pays Wordpress.com for the business, earns a profit by taking a cut of the ad revenues served by its publishers. The deal is not Federateds first attempt to work with a blogging platform and likely won't be its last. The company had an arrangement with Six Apart, which built TypePad, Vox, and LiveJournal, but that partnership expired because it didnt work for advertisers, Brown said. When asked if Federated would pursue more partnerships like the Wordpress.com one, Brown said she could imagine we will... Continue reading at 'AdWeek'
[ AdWeek | 2011-10-20 00:00:00 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Verizon started looking to offload Tumblr since at least May. Now it's found a taker. Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.... Continue reading at AdWeek
[ AdWeek | 2019-08-12 21:22:39 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company
[ Fast Company | 2013-12-05 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company
[ Fast Company | 2012-08-15 00:00:00 UTC ]
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Wordpress has released its newest version, Wordpress 3.1. This is the fourteenth version of the blogging platform. Wordpress 3.1 has been dubbed Reinhardt, reportedly after jazz musician Django Reinhardt. New and improved features include a redesigned linking workflow, an admin bar, a... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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