#branded content

Publishing news tagged with #branded content


Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
More news stories like this | News stories tagged with: #diet coke #branded content #great opportunity #affiliate marketing #million dollars #ad dollars #loyal readership


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #bonnier #ad blockers #display advertising #branded content #finding success


Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche followings #broader strategy #branded content


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase revenues #branded content #digiday research


‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at 'Digiday'

[ Digiday | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong interest #key biscayne #branded content #consumer revenue


'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #newfronts presentation #bloomberg media


Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$11 million #branded content #bottom line #premium publishers #larger trend #controlling stake


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #branded content


The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #crucial source #branded content #sponsored content #american readers


Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #growing demand #native advertising #branded content


Car Throttle finds auto brands love live video

Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at 'Digiday'

[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live videos #live video #branded content


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #digital content


ICYMI: The end of the world, brought to you by the ANA

The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at 'Digiday'

[ Digiday | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #facebook live #ad reinsertion #advertising industry #post icymi


The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at 'Fast Company'

[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real people #branded content #key strategy


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #facebook opens #publishers appeared


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at 'Digiday'

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets #post ads #branded content #facebook opens #rules apply


Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission #taking advantage #branded content #facebook opens


Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive vp #senior vp #conde nast #digital sales #branded content


Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach $8 #branded content


How Unilad became a viral Facebook publisher for British bros through video

With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at 'Digiday'

[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #branded content #lad bible #video appeared