Car Throttle finds auto brands love live video

Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to 40,000 views in 24 hours. It has less experience with Facebook Live, but the publisher is planning on building up dedicated teams for each platform. The post Car Throttle finds auto brands love live video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-13 00:00:00 UTC ]
News tagged with: #branded content #live video #live videos #facebook live

Other Publishing stories related to: 'Car Throttle finds auto brands love live video'


Car Throttle finds auto brands love live video

Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday

[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #live video #live videos #facebook live


Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #20-minute video


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


Want a Living Wage? You Won’t Find It Working at Most Indie Bookstores

You won't make a living wage working as a bookseller in an indie bookstore. Here's a look at wages across the country. Continue reading at Book Riot

[ Book Riot | 2023-06-12 10:37:00 UTC ]
More news stories like this | News stories tagged with: #living wage #indie bookstores #indie bookstore #bookseller


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


In Gabrielle Zevin’s novel, two video game designers chase love IRL

"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post

[ The Washington Post | 2022-06-28 16:07:16 UTC ]
More news stories like this | News stories tagged with: #gabrielle zevin


Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading at Engadget

[ Engadget | 2022-05-21 13:00:32 UTC ]
More news stories like this | News stories tagged with: #generational shift #find ways #great thing #anthology


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Finding 'value in the valley': YA authors at a Festival panel on Black life and self-love

At a Times Book Festival panel on Black YA fiction, Dean Atta, Morgan Parker, Yusef Salaam and Ibi Zoboi discussed stories of teens making it through. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-18 01:13:11 UTC ]
More news stories like this | News stories tagged with: #ya authors #black life #dean atta #yusef salaam #times book


‘The Prophets’ reimagines the lives of enslaved people with the epic love story of two men

Jones’s debut is an important contribution to American letters, Black queer studies and the present moment’s profound reckoning with the legacy of America’s racialized violence. Continue reading at The Washington Post

[ The Washington Post | 2021-01-04 06:53:57 UTC ]
More news stories like this |


To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ve loved #book series #children's book


‘Britain’s loneliest shepherdess’ finds love in new book with Sphere

Sphere will publish My Farming Life, the new memoir from shepherdess Emma Gray. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 10:05:06 UTC ]
More news stories like this | News stories tagged with: #memoir


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


‘Lives of Houses’ is a lovely book to savor while you’re stuck at home

This wide-ranging volume celebrates our fascination with the residences of literary figures, artists, composers and politicians Continue reading at The Washington Post

[ The Washington Post | 2020-04-01 16:03:00 UTC ]
More news stories like this | News stories tagged with: #lovely book


Here’s an unexpected treat: Tressie McMillan Cottom live-tweeting Love is Blind.

Today feels like one of the bad days. But as your mother always told you, silver linings hang out in the strangest of places. The brilliant Tressie McMillan Cottom, Associate Professor of Sociology at Virginia Commonwealth University, whose most recent book Thick was shortlisted for the National... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-05 18:42:14 UTC ]
More news stories like this | News stories tagged with: #bad days #associate professor #national book award


In ‘Dear Edward,’ the world’s most famous orphan finds something to live for

Ann Napolitano has written a novel about the peculiar challenges of surviving a public disaster in the modern age. Continue reading at The Washington Post

[ The Washington Post | 2019-12-31 17:24:50 UTC ]
More news stories like this | News stories tagged with: #dear edward #ann napolitano #modern age


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier