Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with: #world cup #sarah personette #wide swath #live video #personal information #similar route

Other Publishing stories related to: 'Big-box retailers set their sights on digital NewFronts'


‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Check out the Folio Society’s new (and very neon) Philip K. Dick box set.

The Folio Society‘s latest publication is a massive edition of all 118 of Philip K. Dick’s short stories, presented in this shockingly bright four-volume set. Their edition of The Complete Short Stories was designed by independent studio La Boca and includes original artworks commissioned from... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-06 18:04:35 UTC ]
More news stories like this | News stories tagged with: #short stories #folio society


The Works to set up shop in Edinburgh retail park

A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 06:49:48 UTC ]
More news stories like this | News stories tagged with:


Literati Gets Big Money for Book Boxes

The Austin, Tex.–based book box subscription service has pulled in more than $50 million recently. Here's what's happening. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big money


Tapas Sees Big Gains for Digital Comics

Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #generating revenue #mobile devices #digital comics


IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #linear tv


B&NE Retail Segment Took Big Hit in Q1

For the quarter ended August 1, sales in Barnes & Noble Education’s retail segment dropped 42.2% from the comparable period a year ago, falling to $158.8 million. In the period, comparable store sales fell 42.8%, which B&NE said accounted for $106.6 million in lost revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes #lost revenue #big hit #comparable period


Clavis CEO Sets Sights on U.S. Talent

Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday

The 14th Sheikh Zayed Book Award will stream a live digital event from Abu Dhabi on April 16 in honor of its 2020 winners. The post Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-14 11:12:29 UTC ]
More news stories like this | News stories tagged with: #zayed book #abu dhabi


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | News stories tagged with: #digital content #pandemic today #weeks ago


YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
More news stories like this | News stories tagged with: #digital media #coronavirus concerns


WarnerMedia and Xandr Set Their Sights on Addressable and Even More Collaboration in 2020

In January 2019, Xandr and WarnerMedia headed to the Consumer Electronics Show as new collaborators, since parent company AT&T's acquisition of Time Warner had closed only a few months prior. One busy year later, company executives are planning for an even more integrated 2020. They're deep... Continue reading at AdWeek

[ AdWeek | 2020-01-09 15:00:29 UTC ]
More news stories like this | News stories tagged with: #time warner #busy year #months prior


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #capture audiences #convince advertisers #similar results


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #garett sloane #ad formats #johnson johnson


TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #stay up-to-date #media buyers #digital publishers #tv networks


Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc universal #vox media #digital publishing


Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video channel #online publishers #thursday morning


London Book Fair 2018: Why Amazon’s 'Digital Roots' Will Reshape Physical Retail

On a Christmas Eve shopping visit to the bustling Amazon Books in New York, journalist Cherie Hu realized that Amazon had flipped the table on the analog environment of traditional bookselling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
More news stories like this |


TV Upfront and Digital NewFront 2018 Calendar

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter #conde nast