The Good Life: The lure of the lawnmower

Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate lawn mower lore. Fortunately, it exists. Buckle in, we’re about to go on a little bit of a yard journey here: This John Deere ad ran in Life magazine in late April 1967, which makes it fair game for the Good Life. But it also provides an opportunity to reminisce about one of the more epic episodes in country music history. The ad ran around the same time that country music icon George Jones was stuck at home. A legendary drinker, “Possum,” as he was affectionately known, was marooned in the midst of a bender. His wife Shirley needed to leave the house, but wanted to make sure he couldn’t go anywhere to buy more hooch. This is the guy who wrote whiskey-infused songs like “White Lightning,” after all. So like any good caretaker, Mrs. Jones hid the keys to his assortment of cars. “Once, when I had been drunk for several days, Shirley decided she would make it physically impossible for me to buy liquor,” Jones wrote in his 1996 memoir “I Lived to Tell It All.” “I lived about eight miles from Beaumont and the nearest liquor store. She knew I wouldn’t walk that far to get booze, so she hid the keys to every car we owned and left. “But she forgot about the lawn mower. I can vaguely... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
News tagged with: #wide swath

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The Good Life: The lure of the lawnmower

Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide swath


Dr. Oz The Good Life Is Good Business

With a rising rate base, the magazine will jump up to 925,000 at the start of 2017. The post Dr. Oz The Good Life Is Good Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-07 00:00:00 UTC ]
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Who's afraid of the big (good) Second Life Book Club?

Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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Jill Herzig Named Editor-in-Chief of Dr. Oz The Good Life

Hearst Corp. president and CEO Steve Swartz and Hearst Magazines president David Carey looked inward in recruiting four-year Redbook editor-in-chief Jill Herzig for the same position at Dr. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-16 00:00:00 UTC ]
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Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek

[ AdWeek | 2014-01-27 00:00:00 UTC ]
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Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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What book stores and the literary life contribute to ... life

A stack of new books illuminates the wonder of printed books — writing them, buying them, reading them. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 13:00:42 UTC ]
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Atkinson’s Life After Life on track for BBC One adaptation

BBC One has commissioned a four-part adaptation of Kate Atkinson’s Costa Award-winning Life After Life from House Productions. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 01:13:20 UTC ]
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The Good Book's Not So Good Numbers

The 'State of the Bible' finds reading frequency is slumping although the use of apps and listening to audio versions of Scripture is on the rise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Good News for Dark Times: Lisa Sharon Harper’s ‘Very Good’ Gospel

In her new book ‘The Very Good Gospel,’ Harper examines the first three chapters of Genesis to reveal readings from the gospel that speak to today’s anxious minds, racial divisions, and threats of violence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Life After Life for Atkinson backlist

Transworld is repackaging Kate Atkinson’s backlist to celebrate the 20th anniversary of the publication of Behind the Scenes at the Museum, as well as the release of her latest novel, A God in Ruins (May, £20). All of Atkinson’s backlist, including the Jackson Brodie series, will be repackaged... Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Week after week for Life After Life

Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller

[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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Pope Francis Launches New Book, 'Life,' with HarperCollins

Four HarperCollins executives traveled to the Vatican last weekend to present eight different editions of 'Life, My Life Story Through History' by Pope Francis, which was released on March 19 and is being published in all of the publisher's global markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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Shelf Life Books in Richmond Unionizes

Workers at Shelf Life Books in Richmond, Va., have joined the United Food & Commercial Workers Local 400 Union, making them the first booksellers in the city to unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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I didn’t get the credit for my bestselling book: the secret life of the celebrity ghost writer

There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian

[ The Guardian | 2024-03-11 14:00:31 UTC ]
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McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek

[ AdWeek | 2024-02-21 14:00:00 UTC ]
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Life is 'Plastic' in Scott Guild's novel and companion album

Scott Guild's debut novel (and companion album) 'Plastic' is a dark and entertaining saga about a postapocalyptic world populated by plastic figurines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-15 21:43:40 UTC ]
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