Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate lawn mower lore. Fortunately, it exists. Buckle in, we’re about to go on a little bit of a yard journey here: This John Deere ad ran in Life magazine in late April 1967, which makes it fair game for the Good Life. But it also provides an opportunity to reminisce about one of the more epic episodes in country music history. The ad ran around the same time that country music icon George Jones was stuck at home. A legendary drinker, “Possum,” as he was affectionately known, was marooned in the midst of a bender. His wife Shirley needed to leave the house, but wanted to make sure he couldn’t go anywhere to buy more hooch. This is the guy who wrote whiskey-infused songs like “White Lightning,” after all. So like any good caretaker, Mrs. Jones hid the keys to his assortment of cars. “Once, when I had been drunk for several days, Shirley decided she would make it physically impossible for me to buy liquor,” Jones wrote in his 1996 memoir “I Lived to Tell It All.” “I lived about eight miles from Beaumont and the nearest liquor store. She knew I wouldn’t walk that far to get booze, so she hid the keys to every car we owned and left. “But she forgot about the lawn mower. I can vaguely... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
On Sunday night, Interabang Books, Dallas’ largest independent bookstore and only full-service indie bookshop, endured a direct hit from a tornado that barreled through Dallas’ commercial districts, tearing a wide swath through local shops and national chains alike. The bookstore, along with... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-22 19:23:12 UTC ]
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Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Clearly, 2011 will not be considerered a stellar year for a wide swath of bookselling: Borders is in the midst of closing its remaining stores; Books-A-Million has had two disappointing quarters, and Barnes & Nobles growth is coming primarily from ebooks and the Nook, while print, as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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