#premium publishers

Publishing news tagged with #premium publishers


Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at 'AdWeek'

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #earlier today #silver bullet


Content recommendation networks look for a second act

Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers


For Axios, Apple News beats Google AMP and Facebook Instant Articles

At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers


Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$11 million #branded content #bottom line #premium publishers #larger trend #controlling stake


Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetization opportunities #trade group #digital content #distributed content #premium publishers #publishers made


The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad reinsertion #key component #premium publishers


Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #premium publishers #sponsored content


Facebook hones a new pitch to jettisoned LiveRail customers

Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it... Continue reading at 'Digiday'

[ Digiday | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad technology #programmatic platform #premium publishers


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at 'Digiday'

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jason kint #growing audience #user experience #trade group #digital content #premium publishers


Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at 'Digiday'

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry observers #premium publishers #ad blocking #high-impact ads


Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long time #goal isn #ad buyers #premium publishers


The programmatic premium club: 3 steps to induction

Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at 'Digiday'

[ Digiday | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #premium publishers


Why the FT is tweaking its digital paywall

The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play:... Continue reading at 'Digiday'

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central part #premium publishers #advertising play


ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste $6 #report stated #premium publishers #ad fraud


Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers


Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #article pages #real estate


Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video publishers #audience data #intended audience #video inventory #growing concerns


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search giant #video business #video ads #premium publishers


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #publisher partners


Premium Publishers Are Getting Victimized By Traffic Fraud, Too

In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising industry #financial institutions #premium publishers