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Why Questex Is Focusing on Experiences

Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
More news stories like this | News stories tagged with: #key component #cond nast #trade professionals #industry professionals #media outlets #record industry #craves storytelling #favorite artists #deeply obsessed #upheaval amy


The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key component #select group