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How Le Monde Plans to Net 150,000 English-Speaking Subscribers by 2025

In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal... Continue reading >>
[ Source: AdWeek | 2022-05-02 12:45:49 UTC ]

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Why Questex Is Focusing on Experiences

Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading >>
[ Source: Folio Magazine | 2020-02-27 19:00:10 UTC ]

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Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading >>
[ Source: Folio Magazine | 2020-01-28 17:09:10 UTC ]

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The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading >>
[ Source: Digiday | 2016-10-28 00:00:00 UTC ]

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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading >>
[ Source: The Guardian | 2014-02-10 00:00:00 UTC ]

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