#header bidding

Publishing news tagged with #header bidding


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extremely successful #header bidding #mobile apps #post wtf


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #blog post #header bidding


The winners and losers of Facebook’s dive into header bidding

The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding


Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #rival google #header bidding


Google Says Programmatic Direct Is Due for a Rise in 2017

Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #digital advertising #renewed interest #finally taking #header bidding


Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #people familiar #amazon plans #header bidding


What Future Publishing has learned from using header bidding

Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at 'Digiday'

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high hopes #case studies #hot topic #header bidding #future publishing


Beware of page latency: The side effects to header bidding

Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at 'Digiday'

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #short term #header bidding


Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #pay attention #smooth sailing #playing field #publishers monetize #header bidding


Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at 'Digiday'

[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot topic #header bidding #post confessions


How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #google amp #trinity mirror


Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #recent months #app developer #digital publisher #open letter #publishers appeared


Infographic: Publishers dish on the buyer-seller relationship in 5 charts

We asked industry pros at yesterday’s Digiday Publishing Summit in Bologna to weigh in on the give and take between buyers and sellers. Here’s what they said about the balance of power and an emerging solution: header bidding. Sponsor content by PulsePoint. The post Infographic: Publishers dish... Continue reading at 'Digiday'

[ Digiday | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #header bidding #post infographic