Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Amazon Publishing will get new publisher, based in Seattle

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[ AdWeek | 2017-01-21 00:00:00 UTC ]
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What Future Publishing has learned from using header bidding

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[ Digiday | 2016-10-26 00:00:00 UTC ]
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[ Digiday | 2016-04-06 00:00:00 UTC ]
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Inkling Introduces Cloud-based Publishing Tool

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German Publishers Association Cheers EC Commitments from Amazon: ‘Another Victory for Publishers’

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[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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[ The Bookseller | 2019-12-02 21:47:54 UTC ]
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