Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

Other Publishing stories related to: 'Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers'


Mikyla Bruder Steps Up at Amazon Publishing

The forthcoming head of Amazon's publishing arm, a 10-year veteran at the business, looks toward its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #publishing arm


Amazon Publishing, DPLA Ink Deal to Lend E-books in Libraries

The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lend e-books #libraries #digital content #amazon publishing


Amazon Publishing promotes Chebaro and Stiles

Amazon Publishing has promoted Sana Chebaro to head of marketing in Europe and named Hatty Stiles as associate rights director.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-14 16:28:25 UTC ]
More news stories like this | News stories tagged with: #amazon publishing


Amazon Publishing sponsors Capital Crime's 2021 New Voices Award

Amazon Publishing will sponsor Capital Crime's 2021 New Voices Award sponsored by Amazon Publishing with a £1,000 cash prize and potential publication. Continue reading at The Bookseller

[ The Bookseller | 2021-05-05 13:40:42 UTC ]
More news stories like this | News stories tagged with: #voices award #amazon publishing


US publishers welcome law against illicit streaming services

Publishers in the US have welcomed a new law passed by Congress giving the Department of Justice (DoJ) power to go after criminal streaming services. Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 05:21:10 UTC ]
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Amazon Publishing in Talks to Offer E-books to Public Libraries

The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #public libraries #potential deal #digital content #e-book


Amazon adds X-Ray features to its music service

Amazon is bringing over a popular feature from Kindle and Prime Video to its Music service. The company announced today the Music X-Ray experience is now available for tens of millions of songs in its catalog. According to the company, this will “off... Continue reading at Engadget

[ Engadget | 2020-11-20 16:45:39 UTC ]
More news stories like this | News stories tagged with: #music service #prime video #kindle


Quentin Tarantino is publishing a novel based on . . . his own movie.

This morning, Publishers Marketplace reported the news of a brand new debut author hitting the literary scene with their very first novel. That author is Quentin Tarantino, and that novel is . . . Once Upon a Time in Hollywood. If that sounds vaguely familiar, it’s because 100 years ago, in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 15:19:40 UTC ]
More news stories like this | News stories tagged with: #quentin tarantino #literary scene #literary hub #debut author


Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
More news stories like this | News stories tagged with: #long term #friday night #report published #bidding war #nielsen


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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US publishing bodies protest against Amazon tactics

Key trade bodies in the US – the Association of American Publishers, the Authors Guild and the American Booksellers Association – have sent a letter to Capitol Hill to protest against "anti-competitive tactics" which they say give Amazon "extraordinary" market dominance in the digital books market. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 13:53:48 UTC ]
More news stories like this | News stories tagged with: #american publishers #capitol hill #market dominance #digital books #american booksellers association


Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States

'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
More news stories like this | News stories tagged with: #states appeared #coronavirus worklife #amazon publishing


PubWest to Amazon: Publishing Needs Your Help

PubWest has published an open letter to Amazon CEO Jeff Bezos asking him to support independent publishers by placing a moratorium on certain fees and by making books more of a priority for shipping as soon as possible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #making books


Remote, home-based publishing

Some of what we have learnt about working at home as part of a publishing team over the past six years is true of all remote workers. Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 19:06:18 UTC ]
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Excuse me: Is Amazon really using this small publisher to try to prove that it’s not evil?

Last night, I was in my third hour of binge-watching The Bold Type when I stumbled upon an ad that made me do a double-take. The ad was for Amazon Storefronts, a section launched in 2018 as a way for small and medium-sized businesses to sell products directly through Amazon. The video’s got... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-20 17:52:28 UTC ]
More news stories like this | News stories tagged with: #bold type #medium-sized businesses #small publisher


Kindle Unlimited: We try Amazon's subscription service for ebooks

If you’re a Kindle user, you’ve undoubtedly come across titles with that Kindle Unlimited logo and an enticing “$0.00” price tag attached. You’re curious, yes? With titles in genres from mysteries and romance to sci-fi and self-help, Kindle Unlimited is an easy and affordable way to sate your... Continue reading at PC World

[ PC World | 2019-12-18 11:30:00 UTC ]
More news stories like this | News stories tagged with: #magazine titles #kindle unlimited #subscription service #monthly fee #audio book #kindle


Springer Nature sells publishing services division SPS

Springer Nature is selling its publishing services enterprise SPS to content technology and solutions business SPi Global, in a deal expected to conclude by the end of the year. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 21:47:54 UTC ]
More news stories like this | News stories tagged with: #deal expected #springer nature #publishing services


Amazon Reducing Orders to Publishers

In order to deal with congestion issues at its warehouses, Amazon has been cutting book orders to publishers over the last several weeks, a move publishers say is on track to damage their holiday sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday sales