We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
News tagged with:
#ad tech
#sharp rise
#digital devices
We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital devices
#sharp rise
#ad tech
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#interactive storytelling
The local news publisher couldn't find enough takers to complete a $1.5 million Series B round of funding. The post ‘It’s been tight for us’: Why local media company Spirited Media ran out of time appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time appeared
The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#laura lang
#magazine unit
Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | News stories tagged with:
#digital media
#media outlets
#big guns
It’s delightful, on the one hand, to have a feverish Book Event. I’m as excited as anyone that we’re doing midnight release parties for literary fiction in the year of our lord 2024. That said, we need to talk about the Rooneyverse. This week, we’re getting a novel—Intermezzo—from Sally Rooney,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-23 13:55:56 UTC ]
More news stories like this | News stories tagged with:
#literary fiction
#sally rooney
Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC
[ CBC | 2024-08-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
#media companies
#hard times
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#cookbook
#times square
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#growing number
#media companies
After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this |
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#news publisher
#streamline operations
#integrated marketing
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#privately owned
#user experience
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#study finds
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital media
#record levels
#digital channels
#emerging media
#digital strategies
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#news publisher
#mobile app
#bloomberg media
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#expanded version
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#macroeconomic news
#nielsen alternatives
#datacenter weekly
Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
#tandem collective
#don winslow
#post marketing
Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
More news stories like this | News stories tagged with:
#digital media
#internal investigation
Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
#connected device
#test-and-learn culture
#general manager
#kroger vp
#implement ap
#analytic partners
#kroger partnered
#real time
#global pandemic
#business disruptions
#kroger leverages
#watch live
#analytics helps