Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Anna Fifield traces the North Korean leader’s rise, ruthlessness and surprising openness. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 12:00:00 UTC ]
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#hidden life
French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
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Contemporary Short Stories from MyanmarIn 2017 the British Council produced an anthology of short stories from Myanmar. In 2012 the British Council sought to take advantage of new freedoms in literature and travel through a programme of workshops. The aim of the five-year literature... Continue reading at British Council global
[ British Council global | 2019-09-10 08:55:33 UTC ]
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The digital publisher built enormous scale on Facebook, but will now enter an increasingly crowded over-the-top market. The post Insider is moving into OTT with Insider TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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The Duolingo owl is single-wingedly rewriting the modern mascot playbook and unlocking new business along the way. On a Friday morning in mid-October, crowds of people—many in elaborate costumes—poured into the Jacob Javits convention center on Manhattan’s far west side. They were attending day... Continue reading at Fast Company
[ Fast Company | 2024-11-14 11:00:00 UTC ]
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During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. Continue reading at Digiday
[ Digiday | 2024-11-05 05:01:00 UTC ]
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The author’s project is a lofty one: he hopes his fiction allows readers to slow down, better understand other people, and more fully engage with life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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It’s wild to think the reMarkable 2 debuted in March 2020, a time now more famous for other reasons. A lot has changed in the four-plus years since, and now it’s time for its successor, the reMarkable Paper Pro. The third-generation, distraction-free writing slate gets a color e-paper display as... Continue reading at Engadget
[ Engadget | 2024-10-01 17:30:24 UTC ]
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When Alex Spiro, an attorney for Mayor Eric Adams, filed a motion on Monday to dismiss the federal bribery charge against him, it was not the first time that one of the mayor’s lawyers had made such an argument. A different set of attorneys, from the firm WilmerHale, made many of the same claims... Continue reading at Crains New York
[ Crains New York | 2024-09-30 19:39:38 UTC ]
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Authors discuss how having their work targeted by censors has directly affected their livelihood and their well-being. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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In “Imminent,” the former intelligence official who ran a once-secret program shares some of what he knows. Continue reading at The New York Times
[ The New York Times | 2024-08-16 14:21:57 UTC ]
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The award—a collaboration between Freedom Reads, the National Book Foundation, and the Center for Justice Innovation—is judged by more than 200 incarcerated individuals from 12 prisons across six states, making it the first of its kind in the U.S. Imani Perry's 'South to America: A Journey Below... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-07 04:00:00 UTC ]
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A new photo book goes inside the homes of the creative community in Joshua Tree, Pioneertown, Yucca Valley and other high desert locales. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-07-18 10:00:44 UTC ]
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Charles Yu’s genre and form-bending novel Interior Chinatown is getting a streaming adaptation, and the studio has released a few photos offering an… interior look. The National Book Award winner follows Willis Wu as he struggles to become the protagonist of his own life, and break out of his... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-11 16:46:47 UTC ]
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With the debut of Webtoon on the U.S. stock market dominating comics world headlines last month, South Korea’s other webcomic and webnovel giant, Kakao Entertainment, and its Tapas platform are eyeing ambitions of their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Bill Hall, the proprietor, has assembled a vast collection of hard-to-find fashion books and magazines coveted by designers and influencers. Continue reading at The New York Times
[ The New York Times | 2024-06-12 09:03:57 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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