We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
The Avengers? The Dark Knight? Weird Science?! Picking a page-to-screen winner isn't easy. But then, neither is CGI.In Fast Company's September issue, we speak with Walking Dead creator Robert Kirkman to hear how he took America's favorite flesh-eating zombies from the pages of comic books to... Continue reading at Fast Company
[ Fast Company | 2015-08-31 00:00:00 UTC ]
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The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday
[ Digiday | 2015-08-26 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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Mills & Boon has seen a sharp rise in sales of its ebooks after Kobo matched W H Smith’s in-store offer online. W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Schoolchildren’s increased interest in books attributed to school campaigns and better targeting by publishersDespite a myriad of new media competing for their attention, Danish children are bucking the trend and reading more books today than they did 14 years ago.A survey of 1,999... Continue reading at The Guardian
[ The Guardian | 2015-01-26 00:00:00 UTC ]
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The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Quark has announced the latest version of QuarkXPress, QuarkXPress 9. The newest version of QuarkXPress will allow designers to publish directly to digital devices. It also contains new features which will allow design automation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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