What Future Publishing has learned from using header bidding

Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400 million ad impressions, has high hopes for header bidding for display and video. And it's learned just how to tweak its header-bidding auction windows to its advantage. The post What Future Publishing has learned from using header bidding appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-26 00:00:00 UTC ]
News tagged with: #future publishing #header bidding #hot topic #case studies #high hopes

Other Publishing stories related to: 'What Future Publishing has learned from using header bidding'


What Future Publishing has learned from using header bidding

Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future publishing #header bidding #hot topic #case studies #high hopes


Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at Advertising Age

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

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Russell Brand publisher pauses all future books with comedian

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Shares in Marie Claire publisher Future plunge as chief announces departure

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Why Publishing Sitcoms Help Me Maintain Hope and Humor for the Future of the Industry

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The Future of Publishing Is Now: Spotlight on knkPublishing

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Shares in education publisher Pearson jump 20% on hopes of private equity bid

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Alden sues Lee after news publisher rejects its takeover bid

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