Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400 million ad impressions, has high hopes for header bidding for display and video. And it's learned just how to tweak its header-bidding auction windows to its advantage. The post What Future Publishing has learned from using header bidding appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-26 00:00:00 UTC ]
Though implementation of the new rules aimed at fighting deforestation has been delayed, speakers at the meeting urged printers and publishers to keep working to ensure that their companies are in compliance when the regulations kick in at the end of 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian
[ The Guardian | 2023-07-18 15:13:43 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Mining the moon might sound like a concept that belongs in a science fiction novel, but it's likely to be a part of reality in the not-so-distant future. That's made it a hot topic of discussion among space lawyers — yes, there are space lawyers... Continue reading at CBC
[ CBC | 2022-09-01 08:00:00 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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In the U.S., 'The Lying Life of Adults' won't be published until September 1, after a delay caused by Covid-19—but its publishers, here and worldwide, still have high hopes for the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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In the U.S., 'The Lying Life of Adults' won't be published until September 1, after a delay caused by Covid-19—but its publishers, here and worldwide, still have high hopes for the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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Unicorn food—glittery, multicolored dishes—has taken over social media recently. It's now made its way into cookbooks, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Steve Bannon, the former White House insider and deposed head of Breitbart News, has high hopes for the #MeToo movement. In an interview published Friday in Bloomberg News, Bannon noted his belief that the movement against sexual misconduct–spearheaded by the #MeToo and Time’s Up organizers–will... Continue reading at Fast Company
[ Fast Company | 2018-02-09 00:00:00 UTC ]
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In the spirit of Christopher Nolan's new film, 'Dunkirk,' here are three new titles in which everyday people fight to survive and commit unsung acts of heroism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Award-winning author and illustrator Oliver Jeffers is publishing a new book with HarperCollins at the end of this year and has signed a new two-book deal with the publisher for future publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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