Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are some of the reasons why. The post Beware of page latency: The side effects to header bidding appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-20 00:00:00 UTC ]
As baby boomers have aged, they have accumulated more assets leading to more discretionary spending. Since retiring two years ago, Joan Harris has upped her travel game.Once or twice a year, she visits her two adult children in different states. She’s planning multiple other trips, including to... Continue reading at Fast Company
[ Fast Company | 2024-04-29 13:22:05 UTC ]
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Just when Microsoft's buyout of Activision seemed to finally be near complete, the Federal Trade Commission said it will revive its attempt to block the $69 billion deal in an adjudicative process. The FTC plans to restart its in-house trial against Microsoft’s... Continue reading at Engadget
[ Engadget | 2023-09-28 16:28:44 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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I draw, write, speak about, teach, facilitate and organise events about comics. After graduating with a degree in Social Anthropology from the University of Sussex, I attended art college and worked as a freelance illustrator. In 2008, I began to incorporate comics into my practice. I also... Continue reading at British Council global
[ British Council global | 2020-03-11 13:11:13 UTC ]
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My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
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When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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This is the 31st annual coverage on the print manufacturing industry in Hong Kong and China. Here, eight major export printing companies share their observations on the industry, talk about their operations, showcase unique projects, and lay out plans for the short term. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Transparency reports about government data requests have become very common from tech companies such as Facebook, Twitter and Google. But while these firms publish reports, their hands are tied when it comes to what they can reveal. Twitter wants to change that. A federal judge in California... Continue reading at Betanews
[ Betanews | 2017-07-07 00:00:00 UTC ]
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The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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