Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Roger Tagholm talks to the founder of Dublin's Maverick House, which has built a reputation for hard-hitting non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Friday 18th May is the deadline for publishers to submit free listings in the Autumn Buyer’s Guides, which feature new titles being published between August 2018 and January 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-14 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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#vox media
#nbc universal
A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
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In two separate niche deals, LSC Communications bought the university press distributor TriLiteral, while Turner Publishing acquired a publisher that specializes in books on eating disorders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Hodder is publishing a memoir and guide to "Sisu", the Finnish approach to wellbeing. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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With roughly 25 awards on the list, the British Book Awards–the 'Nibbies'–are selected by a sizable group of industry players who serve as jurors. The deadline for entries in this year's competition is February 9. The post British Book Award Judges Announced as the ‘Nibbies’ Entry Deadline... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-02 00:00:00 UTC ]
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Tina Turner has signed a six-figure deal with Century to publish her autobiography. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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In moves that add scale and diversify its business, Red Wheel/Weiser has acquired Career Press and hired former Shambhala Publications publisher Peter Turner as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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On Thursday night, in the midst of a blowout loss to Colorado, Yasmani Grandal mishandled a pitch from Brock Stewart and let it drift behind him. A run scored, and Grandal was charged with his 15th passed ball in 2017. He leads all catchers in the majors in that category. A day later, Austin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-09 00:00:00 UTC ]
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As one of the most powerful storms on record approaches Florida, several airlines have capped fares for flights traveling in and out of the path of Hurricane Irma and have waived fees for rebooking flights. But the price caps — from as low as $99 for an economy seat — may be short-lived because... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-08 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Reese Witherspoon has one, so does Emma Watson, but are celebrity book clubs a great thing for reading? Continue reading at BBC News
[ BBC News | 2017-06-30 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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