Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Tinder Press, Headline's literary imprint, has acquired Small Angels by Lauren Owen, author of The Quick (Vintage, 2014). Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 00:05:34 UTC ]
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Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
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Bloombury is to publish the first major work by 27-year-old economist Grace Blakeley, after winning a 10-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 18:38:16 UTC ]
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Patrick Turner, a book designer and art director for a number of book and magazine publishers and who was most recently co-owner of 'PW,' died last week after a long battle with cancer. He was 71. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Arts Council England has urged businesses to apply for the Culture Recovery Fund before the first round's deadline this Friday (21st August). Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 18:46:24 UTC ]
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As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Singer Tina Turner has written a guide to life using Buddhist principles, to be published by HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 23:03:55 UTC ]
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To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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For seeing society's wealth as reflecting 'the opportunities for development available to all individuals,' the German book trade's Peace Prize goes to Amartya Sen. The post Economist Amartya Sen Wins 2020 German Trade Peace Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-17 13:51:51 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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Hodder & Stoughton has acquired two works from behavioural economist Dr Sheheryar Banuri about making decisions. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 01:52:13 UTC ]
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Sopan Deb, a culture reporter for The New York Times, has interviewed the cast of Arrested Development, reviewed theater on Broadway, and currently reports on professional basketball. Before joining the Times, he covered Donald Trump’s presidential campaign for CBS News. He is also—I love this—a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 08:48:57 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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In what it's calling a "prestige imprint," Turner Publishing has announced the launch of Keylight Books, which will release 12 titles annually and focus on publishing fiction that can be adapted into TV, film, and streaming content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Penguin Random House c.e.o. Markus Dohle has warned staff the publisher may need to tighten its belt in its approach to publishing facing "the difficult times ahead". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 04:28:40 UTC ]
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Katherine Armstrong, editorial director for crime and thriller at Zaffre, has acquired world English language rights for a two-book deal with A K Turner. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 01:14:48 UTC ]
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The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:44:13 UTC ]
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Weidenfeld & Nicolson has signed Men at War, a "radical queering of military history" from The Quietus co-founder Luke Turner. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 09:46:45 UTC ]
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Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 02:35:06 UTC ]
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