#digiday research

Publishing news tagged with #digiday research


Digiday Research Report: Half of publishing industry workers are concerned with job security

There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at 'Digiday'

[ Digiday | 2020-01-07 05:01:49 UTC ]
More news stories like this | News stories tagged with: #publishing industry #marketing industries #proprietary panel #survey respondents #benefits affect #mental health #work culture #revenue roles #people working #job security #digiday research #industry --


Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | News stories tagged with: #top publisher #publishers heading #biggest priority #reader revenue #digiday research


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at 'Digiday'

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digital publishers #direct-sold advertising #publishers reported #large source #digiday research


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #brand awareness #social platforms #publishers appeared #digiday research


Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at 'Digiday'

[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | News stories tagged with: #google amp #revenue potential #digiday research


Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at 'Digiday'

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with: #engaging content #publisher content #digiday research


Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grow abroad #european publishers #digiday research


Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research


Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at 'Digiday'

[ Digiday | 2019-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evergreen content #news publishers #digiday research


Digiday Research: YouTube is the easiest platform for European publishers to monetize

European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #easiest platform #digiday research


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase revenues #branded content #digiday research


Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers struggle #digiday research


Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #negatively impacted #publishing executives #european publishers #digiday research


Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #publishers pay #publishers rely #digiday found #digiday research


Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #european publishers #revenue appeared #digiday research


Digiday Research: European publishers bet on their own properties for video

Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #european publishers #video appeared #core focus #digiday research


Digiday Research: Where European publishers get their video revenues

European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #owned sites #european publishers #digiday research


Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Digiday Research: European publishers’ top video platforms

European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #european publishers #digiday research


Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #video distribution