Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
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The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post
[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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#post-apocalyptic fiction
Australian federal police to tell inquiry it will heed ministerial direction to consider value of a free and open pressThe Australian federal police will make a second submission to federal parliament’s press freedom inquiry as part of efforts to draw a line over controversy triggered by raids... Continue reading at The Guardian
[ The Guardian | 2019-11-29 07:15:29 UTC ]
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Former Sensitech CEO Eric Schultz lets his background in business and liberal arts emerge in his latest book “Innovation on Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton,” released in late October. In an interview with the Business Journal, the Boxford resident... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-12 16:08:37 UTC ]
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“Broadway’s enduring dame” probably would have approved of Alexandra Jacobs’s ”Still Here.” Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:59:43 UTC ]
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In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
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Pan Macmillan's art director James Annal talks us through the process of designing the cover for Elton John's memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 12:02:48 UTC ]
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From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Cambridge University Press is bringing out a new Open Access journal, Experimental Results, “to provide an outlet for standalone research that currently goes unpublished.” Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 17:37:40 UTC ]
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The anonymous woman sexually assaulted by Stanford swimmer Brock Turner—and whose memoir will be published by Viking this month—has revealed her true identity as Chanel Miller. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 23:05:05 UTC ]
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Princeton University Press has struck a six-figure deal with Harvard economist Claudia Goldin for her "urgent" book on gender disparity. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 13:03:07 UTC ]
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Viking has acquired a memoir by “Emily Doe”, the woman sexually assaulted by Stanford swimmer Brock Turner, telling the story of the attack, trial and her recovery. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 13:48:02 UTC ]
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We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
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Hutchinson has pre-empted a “rollicking” historical page-turner by Neil Blackmore in a “strong five-figure deal”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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[caption id="attachment_157303" align="alignright" width="150"] Lara Boro[/caption] Lara Boro has been named the next CEO of The Economist Group, ending a five-month search that began when current CEO Chris Stibbs announced his impending departure from the London-based publisher last... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Baltimore Mayor Catherine Pugh solicited a lucrative no-bid arrangement to sell copies of her self-published children’s books to the University of Maryland Medical System in “direct conversations” with the hospital network’s CEO, a top system official testified Saturday in Annapolis. Acting CEO... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-07 00:00:00 UTC ]
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The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Trapeze has pre-empted the “addictive page-turner” by debut author Erica Katz – a New York lawyer writing under a pseudonym. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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