Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-09-24 04:01:07 UTC ]
At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-05-30 04:01:33 UTC ]
Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-10-02 00:00:00 UTC ]
The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-07-12 00:00:00 UTC ]
The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-05-23 00:00:00 UTC ]
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-05-17 00:00:00 UTC ]
In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-03-22 00:00:00 UTC ]
In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-03-02 00:00:00 UTC ]
“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-18 00:00:00 UTC ]
Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-12-15 00:00:00 UTC ]
The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-10-24 00:00:00 UTC ]
If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-09-27 00:00:00 UTC ]
Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-07-10 00:00:00 UTC ]
Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-28 00:00:00 UTC ]
Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-09 00:00:00 UTC ]
A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-04-20 00:00:00 UTC ]
Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading >> [ Source: Digiday | 2017-01-11 00:00:00 UTC ]
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading >> [ Source: Digiday | 2016-12-06 00:00:00 UTC ]
Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading >> [ Source: Digiday | 2016-10-27 00:00:00 UTC ]
The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading >> [ Source: Digiday | 2016-10-04 00:00:00 UTC ]