How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-09 00:00:00 UTC ]

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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Multiple Editors-in-Chief Exit Modern Luxury Amid Staff Cuts

High-end regional magazine publisher Modern Luxury Media parted ways with several employees in a restructuring earlier this month, including at least seven editors-in-chief, Folio: has learned. Those who have exited the company since the start of July include the editors-in-chief at both San... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 13:28:14 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook

Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-02 00:00:00 UTC ]
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USA Today finds there’s still money to be made from feel-good videos on Facebook

The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-12 00:00:00 UTC ]
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Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Audiobook Tie-Ins

In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer's games are the basis for new GraphicAudio audiobooks. The post Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Audiobook Tie-Ins... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
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‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook

The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-23 00:00:00 UTC ]
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Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
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Facebook says its free news feed is helping journalism

Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian

[ The Guardian | 2018-04-24 00:00:00 UTC ]
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The Rundown: Publishers move beyond Facebook

In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-22 00:00:00 UTC ]
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Viral publishers see sharp engagement drops on Facebook

In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-02 00:00:00 UTC ]
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‘The relationship has to improve’: UK publishers want more contact with Facebook

“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-18 00:00:00 UTC ]
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Cheatsheet: How Europe is moving to regulate Google and Facebook

Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-15 00:00:00 UTC ]
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How Fox 32 became the most engaging news publisher on Facebook

The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-24 00:00:00 UTC ]
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Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
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French publishers are joining forces to take on Google and Facebook

Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-10 00:00:00 UTC ]
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Post too much to Facebook and it will be assumed that you're spreading fake news

Facebook's ongoing battle against fake news continues, and the social network has a new weapon in its arsenal. To cut down on the amount of spam and fake news appearing in News Feeds, users who post a lot each day will have their visibility reduced. The thinking behind this is that there are... Continue reading at Betanews

[ Betanews | 2017-07-01 00:00:00 UTC ]
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‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
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How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-09 00:00:00 UTC ]
More news stories like this