‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:01:33 UTC ]
News tagged with: #facebook appeared #tv industry

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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #online publisher #exclusive data #ad lib #patrick mahomes


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #capture audiences #convince advertisers #similar results


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils


Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider world #small number #losing money #high prices #worked closely #company confirmed


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #social sites #largest advertisers


Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #established players #digital currency #digital publishers #blockchain technology


Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #audience network #display ads


Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #display ads #technology platforms


Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile websites #ad campaign #app publishers #people familiar #delivering ads


Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #index exchange #ad inventory #search giant #moving forward #taking shape


Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #rivals facebook


To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #cond nast #media companies #taking steps #traditional publishers #publishers step


Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #facebook bought #facebook continues #ad exchange #publishers sell #display ads


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le monde #sell ads #mobile sites #drive traffic #ad unit #media buyer


Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #timely fashion #ad technology #real-time auctions #video inventory #video ads


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fighting back #french publishers