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Survey: Navigating the programmatic buying environment

As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at 'Digiday'

[ Digiday | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full report #user experience #opportunities arise #post survey


The lucrative business of science publishing | Letters

Readers discuss the pros and cons of open access to scientific journalsStephen Buranyi’s article on the lucrative business of academic publishing does not go far enough (How Robert Maxwell turned science publishing into a money machine, 27 June). At least academic researchers have access to... Continue reading at 'The Guardian'

[ The Guardian | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university presses #learned societies #scientific publishing #full report