#brand safety

Publishing news tagged with #brand safety


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #publishing partners #digital publishing #—including display #marketers—topics publishers #$10 all-you- #biggest players #jason clampet #publishing tools #third-party companies #online tracks #similar tools #context matters #ve built #direct response #categories sound #brand safety #reckless endangerment


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #unstoppable force—led #brand safety #marketing campaigns #victory tour #pride month #angerand contempt #hate speech #president trump #determine sentiment #image recognition #artificial intelligence #operational values #corporation embraces #consumers identify #fit contexts


Cannes Briefing: Facebook wants to regain trust (and change the topic)

Facebook's Carolyn Everson says the company is happy to talk about brand safety if the advertiser wants to. Other Cannes highlights include more celebrity sightings and expensive juice. The post Cannes Briefing: Facebook wants to regain trust (and change the topic) appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-19 04:01:44 UTC ]
More news stories like this | News stories tagged with: #verso #expensive juice #celebrity sightings #brand safety #carolyn everson #regain trust #cannes briefing #topic appeared


Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with: #hearst #opportunities scale #saysdanisha lomax #brand-safe inventory #viewer rotates #viewed horizontally #portrait mode #buy ads #brand safety #digital platforms #cond nast


Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at 'Digiday'

[ Digiday | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #ad fraud #big push #post trends


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety


‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues #brand safety #fell swoop


Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #programmatic advertising


‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #political news #brand safety