Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are problems of discovery. Plus, it lowers the bar of quality at which the content can be viewed. The post How The Economist is getting more reach for VR content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-21 00:00:00 UTC ]
A love of reading is easier to stoke when you have easy access to books, and there’s no easier way to do that than by getting your child this Kindle Paperwhite Kids that’s on sale for $115 on Amazon. That’s a solid 32% discount off its MSRP of $170. The Kindle Paperwhite Kids is pretty... Continue reading at PC World
[ PC World | 2024-10-01 13:44:32 UTC ]
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On Sunday, President Trump demanded that Joe Biden, his Democratic opponent, take a drug test ahead of (or just after) their first debate, which is tonight. “His Debate performances have been record setting UNEVEN, to put it mildly,” Trump wrote on Twitter. “Only drugs could have caused this... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-29 12:19:19 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google,... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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