We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-03-31 00:00:00 UTC ]
A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2017-01-17 00:00:00 UTC ]
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading >> [ Source: AdWeek | 2016-11-03 00:00:00 UTC ]
One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading >> [ Source: Digiday | 2016-03-29 00:00:00 UTC ]
Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading >> [ Source: Digiday | 2016-03-18 00:00:00 UTC ]
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading >> [ Source: Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading >> [ Source: Editor & Publisher | 2015-10-06 00:00:00 UTC ]
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading >> [ Source: Digiday | 2015-05-12 00:00:00 UTC ]
Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2015-02-18 00:00:00 UTC ]
David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading >> [ Source: Advertising Age | 2015-02-13 00:00:00 UTC ]
Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading >> [ Source: Advertising Age | 2015-01-27 00:00:00 UTC ]
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-12-31 00:00:00 UTC ]
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading >> [ Source: AdWeek | 2014-11-21 00:00:00 UTC ]
The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading >> [ Source: Advertising Age | 2014-08-06 00:00:00 UTC ]
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-07-24 00:00:00 UTC ]
VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading >> [ Source: Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading >> [ Source: Advertising Age | 2014-05-28 00:00:00 UTC ]
Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading >> [ Source: Digiday | 2013-10-23 00:00:00 UTC ]
“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading >> [ Source: Digiday | 2013-10-23 00:00:00 UTC ]
For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading >> [ Source: Editor & Publisher | 2013-08-05 00:00:00 UTC ]