Hearst looks for global scale to native ads

Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across other Hearst properties. They can then translate and republish those articles. Its overall digital audiences have risen in the U.S. by 50 percent since Hearst installed the system, while Shared Spaces has helped it increase digital ad revenues by 35 percent, according to the publisher. The post Hearst looks for global scale to native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-18 00:00:00 UTC ]
News tagged with: #digital audiences #global markets #native ads #global scale #post hearst

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