Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-07-11 04:01:02 UTC ]
News tagged with: #hearst magazines #post hearst #20-person team #consumer products #existing audience #hearst

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Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards

NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Moscow School of Publishing: This Year a Digital Seminar Program

This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian

[ The Guardian | 2020-05-27 23:38:41 UTC ]
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Gail Godwin has been writing novels for 50 years. Her latest proves she has no intention of coasting.

“Old Lovegood Girls” is a richly layered novel based on a lifetime of reflection on friendship and storytelling. Continue reading at The Washington Post

[ The Washington Post | 2020-05-05 15:32:45 UTC ]
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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

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[ Digiday | 2020-01-08 21:27:51 UTC ]
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The longlist for this year’s €100,000 International DUBLIN Literary Award is 156 books long.

The longlist for the 2020 International DUBLIN Literary Award was announced today, and it is indeed long—156 books long, to be precise. The prize is sponsored by the Dublin City Council, and the longlist is comprised of nominations from public libraries around the world. Last year’s winner,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-11 17:21:15 UTC ]
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‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
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Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:45 UTC ]
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Johnston McCulley dreamed up Zorro 100 years ago. The masked avenger is still a thrill.

Are McCulley’s stories great prose? No, but they make for fun summertime reading. Continue reading at The Washington Post

[ The Washington Post | 2019-07-10 20:00:00 UTC ]
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Digital Advertising Growth Will Slow This Year, Magna Report Predicts

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[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Vanity Fair Digitizes Archives, the Latest on the Quad/LSC Merger and Other Industry Notes

Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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Hearst’s Michael Clinton to Retire After 21 Years

Longtime Hearst exec Michael Clinton is retiring after 21 years with the company and a total of 41 years in the magazine publishing industry. Clinton has served as the president of marketing and publishing director of Hearst Magazines for the past nine years, and currently serves on the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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