Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
News tagged with: #cover appeared #native ads

Other Publishing stories related to: 'Forbes Puts an Ad on its Cover'


Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover appeared #native ads


Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #verizon wireless #sports illustrated


How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers


4 Major Publishers Can Now Put Ads in Their Online Comment Sections

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek

[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold directly #risky move #targeted based #editorial content


Cover Ads: Buzzy, But Not Common

The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
More news stories like this |


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology


Cover Reveal: See the cover for Greg Wrenn’s memoir Mothership.

Literary Hub is pleased to reveal the cover for former Stegner Fellow and Jones Lecturer at Stanford University, Greg Wrenn’s memoir, Mothership: A Memoir of Wonder and Crisis forthcoming from Regalo Press. Here’s a bit about the book from the publisher: Mothership: A Memoir of Wonder and Crisis... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-30 14:30:33 UTC ]
More news stories like this | News stories tagged with: #literary hub #stanford university #memoir


Anatomy of a Book Cover: The Process of Book Cover Design

How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:30:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #book cover


Cover reveal: See the cover for Daniel Mason’s North Woods.

Literary Hub is pleased to reveal the cover for Pulitzer Prize finalist Daniel Mason’s North Woods, “a sweeping novel about a single house in the woods of New England, told through the lives of those who inhabit it across the centuries,” which will be published by Random House in September.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-11 14:00:21 UTC ]
More news stories like this | News stories tagged with: #literary hub #random house #pulitzer prize


Exclusive cover reveal: See the cover for Athena Dixon’s The Loneliness Files.

Literary Hub is pleased to reveal the cover for Athena Dixon’s memoir in essays The Loneliness Files, forthcoming from Tin House this fall. Here’s a bit about the book from the publisher: In Spring 2020, the world as we knew it ground to a halt at the start of the COVID pandemic—streets emptied,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-28 15:00:10 UTC ]
More news stories like this | News stories tagged with: #athena dixon #loneliness files #literary hub #tin house #memoir


Exclusive cover reveal: See the cover for Ed Park’s Same Bed Different Dreams.

Literary Hub is pleased to reveal the cover for Ed Park’s long awaited second novel Same Bed Different Dreams, which will be published by Random House this fall. Here’s a bit about the novel from the publisher: March, 1919. Far-flung Korean patriots establish the Korean Provisional Government to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 15:00:34 UTC ]
More news stories like this | News stories tagged with: #ed park #literary hub #random house


Cover reveal: See the cover for Rachel Eliza Griffiths’s Promise.

Literary Hub is pleased to reveal the cover for Rachel Eliza Griffiths’s novel Promise, which Danielle Evans calls “a stunning exploration of the weight and triumph of legacy” and which will be published by Random House in July. Here’s some more about the book from the publisher: The Kindred... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-23 15:00:59 UTC ]
More news stories like this | News stories tagged with: #literary hub #random house


Exclusive cover reveal: See the cover for Lydia Kiesling’s Mobility.

Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
More news stories like this | News stories tagged with: #lydia kiesling #literary hub #crooked media #first novel #national book foundation


Exclusive cover reveal: Here’s the cover for Edan Lepucki’s Time’s Mouth

Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the  bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
More news stories like this | News stories tagged with: #edan lepucki #literary hub #family secrets #bestselling author


Exclusive Cover Reveal: Here’s the cover for Elysha Chang’s A Quitter’s Paradise

Literary Hub is pleased to reveal the cover for Elysha Chang’s A Quitter’s Paradise, the first book on Sarah Jessica Parker’s imprint at Zando, forthcoming in June 2023. This debut novel examines the grief of a young woman desperate to detach from the reality of her mother’s death and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 14:30:46 UTC ]
More news stories like this | News stories tagged with: #literary hub #debut novel


Art from Cover to Cover: Spotlight on Tra Publishing

With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #social issues


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen