#business insider

Publishing news tagged with #business insider


MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #digital media #white ops #octopus interactive #ibm watson #havas media #business insider #rubicon project #initiative include #mediamath launches


How did Walmart end up promoting Hitler’s Mein Kampf?

Union-busting retail behemoth Walmart has come under fire this week for prominently featuring Adolf Hitler’s Mein Kampf in a sponsored Facebook post. According to Business Insider, the since-deleted post featured an oil painting of history’s greatest monster underneath a message urging customers... Continue reading at 'Literrary Hub'

[ Literrary Hub | 2019-07-02 19:41:09 UTC ]
More news stories like this | News stories tagged with: #ebooks #start reading #oil painting #business insider #mein kampf #promoting hitler #walmart end


Axel Springer Will Merge Insider Inc. and eMarketer Next Year

Insider Inc., the publisher of Business Insider, Markets Insider and Insider, will combine with eMarketer in 2020 in an effort to bolster the business-to-business digital research and intelligence services that both companies provide, Axel Springer said Thursday. The German publisher, which owns... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-13 18:36:53 UTC ]
More news stories like this | News stories tagged with: #german publisher #companies provide #intelligence services #axel springer #business insider


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #digital publishers


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #business insider


Bonnier Corp. Hires Events Expert | People on the Move

[caption id="attachment_127599" align="alignright" width="150"] Jonathan Moore[/caption] Bonnier Corp. has named Jonathan Moore as senior vice president, events, effective July 2. Moore joins the company from Family Media, where he served as president since 2016. Prior to that, Moore spent two... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global affairs #nbc news #business insider #white house #russia investigation


The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #vanity fair #daily beast #paying subscribers


O Mag Taps Arianna Davis as Digital Director of New Site | People on the Move

[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extensive background #business insider


Q&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content

While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at 'AdWeek'

[ AdWeek | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #vanity fair #digital content


Facebook Watch Suffers the Scroll

When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video views #vast majority #digital video #business insider


Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #business insider #mobile app #video hub #ae networks #facebook reveals


All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #multiple accounts #lifestyle site #business insider #facebook appeared


Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #vice media #vox media #forbes media #dow jones #bloomberg media #hearst corp


How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at 'Digiday'

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at 'Digiday'

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diet coke #social video #brands appeared #business insider


Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media group #business insider


Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at 'Digiday'

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world #facebook made #business insider #facebook opened #facebook messenger #lets publishers #publishers rush


Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at 'Digiday'

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social teams #social distribution #business insider #video team


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing directly #dedicated section #business insider #video section #post watch


Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power

Facebook says scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They'll register an ad 2.5 times faster. Twitter, meanwhile, is adding a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five companies... Continue reading at 'Digiday'

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$60 million #business insider #ll show #buy button #staying power #buy buttons