#business insider

Publishing news tagged with #business insider


All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading >>
[ Source: Digiday | 2017-01-11 00:00:00 UTC ]

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Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading >>
[ Source: Advertising Age | 2016-09-27 00:00:00 UTC ]

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How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading >>
[ Source: Digiday | 2016-07-01 00:00:00 UTC ]

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How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading >>
[ Source: Digiday | 2016-06-13 00:00:00 UTC ]

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Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading >>
[ Source: The Guardian | 2016-06-10 00:00:00 UTC ]

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Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading >>
[ Source: Digiday | 2016-04-13 00:00:00 UTC ]

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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading >>
[ Source: Digiday | 2016-04-08 00:00:00 UTC ]

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Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading >>
[ Source: Digiday | 2016-04-06 00:00:00 UTC ]

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Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power

Facebook says scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They'll register an ad 2.5 times faster. Twitter, meanwhile, is adding a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five companies... Continue reading >>
[ Source: Digiday | 2015-10-02 00:00:00 UTC ]

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Axel Springer Wants to Buy Business Insider for Around $560 Million

German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million.      Sources familiar with the two companies think a transaction could close w ... Continue reading >>
[ Source: Editor & Publisher | 2015-09-22 00:00:00 UTC ]

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Axel Springer Eyes Controlling Stake in Business Insider

German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday.   Citing unnamed financial sources, the magazine said the publisher of ... Continue reading >>
[ Source: Editor & Publisher | 2015-09-18 00:00:00 UTC ]

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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading >>
[ Source: Fast Company | 2015-08-15 00:00:00 UTC ]

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Adland Vet Mitchell Caplan Joins IBT Media as First CMO

IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading >>
[ Source: Advertising Age | 2015-06-24 00:00:00 UTC ]

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How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading >>
[ Source: Digiday | 2015-05-21 00:00:00 UTC ]

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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading >>
[ Source: Advertising Age | 2015-05-20 00:00:00 UTC ]

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HarperCollins US in 'terms dispute' with Amazon

The ongoing terms negotiation between Amazon and HarperCollins in the US has been reported by Business Insider, the online newspaper that counts Amazon founder Jeff Bezos among its investors. Continue reading >>
[ Source: The Bookseller | 2015-04-02 00:00:00 UTC ]

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Amazon, Harper Talks Take a Turn

A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading >>
[ Source: Publishers Weekly | 2015-04-02 00:00:00 UTC ]

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Is a Battle Between Amazon and HarperCollins Looming?

Business Insider, reports that the contract between Amazon and HarperCollins is close to expiring, and HC is balking at Amazon's current offer. The post Is a Battle Between Amazon and HarperCollins Looming? appeared first on Publishing Perspectives. Continue reading >>
[ Source: Publishing Perspectives | 2015-04-02 00:00:00 UTC ]

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Investors buy stake in Business Insider for $25M

A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading >>
[ Source: Crains New York | 2015-01-29 00:00:00 UTC ]

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Bezos admits making 'billion of dollars of failures' at Amazon

Amazon c.e.o. Jeff Bezos has admitted to making “billions of dollars of failures” at the company, and has said it does not matter. Speaking at Business Insider’s Ignition conference, Bezos also addressed the dispute the online retailer had with Hachette Book Group in the US, which has now been... Continue reading >>
[ Source: The Bookseller | 2014-12-04 00:00:00 UTC ]

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